Promotion

Front 1

Promotion

Back 1

Any form of communication used to persuade people to buy products.

Front 2

Promotional mix

Back 2

any combination of advertising,sales promotion,public relations,and personal selling used to promote a product or company.

Front 3

Advertising

Back 3

any paid promotion of an idea, good, or service by an identified sponsor.

Hint 3

Internet, television, radio, newspaper, magazine, direct mail, billboards.

Front 4

Sales Promotion

Back 4

a short term incentive to get consumers interested in buying a product.

Hint 4

coupons, rebates, samples, premiums (free item with purchase), contests, sweepstakes.

Front 5

Public Relations

Back 5

activities that promote the image and communications a company has with its customers, employees, and the public.

Hint 5

sponsoring an event, donating to a charity

Front 6

Publicity

Back 6

the free mention of a product or a company in the media.

Hint 6

critic’s review of a restaurant in a newspaper

Front 7

Personal Selling

Back 7

direct communication by a salesperson to potential customers in person, online, or by telephone.

Hint 7

telemarketers

Front 8

Product placement

Back 8

The appearance of a product as a prop in a movie or TV show, in exchange for a fee paid by the product’s advertiser.

Hint 8

Reese's Pieces in the movie, E.T.

Front 9

Endorsement

Back 9

support of a product or brand by a celebrity.

Front 10

Sponsorship

Back 10

support of a property or an event, such as a stadium or the Olympics, by a brand or company.

Front 11

Effective print advertising

Back 11

-Good use of color,

-Not too much text,

-Effective use of white space (not too cluttered),

-Font size and color compatible with background,

-Includes 5 parts of an ad.

Front 12

Headline

Back 12

a phrase that catches reader’s attention, making them want to read more.

Front 13

Logo

Back 13

a symbol that identifies a company.

Front 14

Copy

Back 14

The main text of the ad, and provides more information about the product/service.

Front 15

Slogan

Back 15

a catch phrase representing a company.

Front 16

Illustration

Back 16

Picture representing the product or brand. May demonstrate how to use product.

Front 17

Radio Advantages

Back 17

mobile medium-can take anywhere, allows last minute changes.

Front 18

Radio Disadvantages

Back 18

lack of visuals, poorly handled message may annoy listeners.

Front 19

Internet,Social Media Advantages

Back 19

Effectiveness can be measured by click-throughs, uses color, sound, animation.

Front 20

Internet,Social Media Disadvantages

Back 20

Can be annoying or distracting. Security,privacy issues.

Front 21

Outdoor Advertising or Billboard Advantages

Back 21

Impressive because of size, Message repeated, Permanence gives feeling of stability.

Front 22

Outdoor Advertising or Billboard Disadvantages

Back 22

Expensive, Not suited for direct selling, Provides only brief selling message.

Front 23

Transit Advertising Advantages

Back 23

Low cost, Offers color, Well read; good repeat value.

Hint 23

(bus, train, subway, taxi)

Front 24

Transit Advertising Disadvantages

Back 24

Difficult to determine readership, Not suited for direct selling, Restricted to certain routes.

Hint 24

(bus, train, subway, taxi)

Front 25

Television Advantages

Back 25

Offers color illustration, Uses motion and sound, Product features can be demonstrated.

Front 26

Television Disadvantages

Back 26

Expensive, Poorly handled message may annoy, Unsure of audience size, may not reach target.

Front 27

Newspaper Advantages

Back 27

Products can be illustrated, Large readership, involvement, Can be used as a shopping guide.

Front 28

Newspaper Disadvantages

Back 28

Low cost to produce, Some waste circulation, Distribution is expensive, May poorly reproduce illustrations, Short ad life-thrown away.

Front 29

Directory Advantages

Back 29

Reaches large audience, Heavy home, business saturation, Well established information

Hint 29

(yellow pages)

Front 30

Directory Disadvantages

Back 30

Poor quality illustration, Readership difficult to determine, Ad changes annually.

Hint 30

(yellow pages)

Front 31

Magazine Advantages

Back 31

Reaches large audience, Uses color, High quality illustrations.

Front 32

Magazine Disadvantages

Back 32

Read more slowly and thoroughly, May not reach target, Cost is high, Less timely, planned months ahead of time.

Front 33

Direct Mail Advantages

Back 33

Uses color, Goes directly to target market, Uses long messages with many illustrations.

Hint 33

(junk mail)

Front 34

Direct Mail Disadvantages

Back 34

High waste factor, Expensive for large mailings, Annoys many consumers.

Hint 34

(junk mail)

Front 35

Direct Marketing Advantages

Back 35

Person to person communicate directly to consumer, Customized message to target market,

Hint 35

(Telemarketing)

Front 36

Direct Marketing Disadvantages

Back 36

People can request not to receive, Annoys many consumers

Hint 36

("Do Not Call" list)