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20 Cards in this Set

  • Front
  • Back
Social Style Matrix
Analytical, Amiable, Driver, Expressive
Achievement awards on wall
Office is work-oriented, showing much activity
Conservative dress
Likes solitary activities (e.g., reading, individual sports)
Analytical
Office has friendly, open atmosphere
Pictures of family displayed
Personal mementos on the wall
Desk placed for open contact with people
Casual or flamboyant dress
Likes solitary activities (e.g., reading, individual sports)
Amiable
Motivational slogan on the wall
Office has friendly, open atmosphere
Cluttered, unorganized desk
Desk placed for open contact with people
Casual or flamboyant dress
Likes group activities (e.g., politics, team sports)
expressive
Achievement awards on the wall
No posters or slogans on office walls
Calendar prominently displayed
Furniture placed so contact with people is across the desk
Conservative dress
Likes group activities (e.g., politics, team sports)
Driver
Atmosphere: Open, honest
Interview Pace: Deliberate
Information provided: Evidence of salesperson’s expertise in solving problems
Analytical
Atmosphere: Businesslike
Interview Pace: Deliberate
Information provided: Evidence that salesperson is trustworthy, friendly
Amiable
Atmosphere: Open, friendly
Interview Pace: Quick
Information provided: What salesperson thinks; whom s/he knows
Expressive
Atmosphere: Businesslike
Interview Pace: Quick
Information provided: Salesperson’s qualifications; value of product
Driver
Salesperson should provide: Evidence that salesperson has analyzed the situation
Presentation of benefits: How product can solve the problem
Analytical
Salesperson should provide: Evidence that salesperson is trustworthy, friendly
Presentation of benefits: Why product is best to solve problem
Amiable
Salesperson should provide: Recognition and approval
Presentation of benefits: Who has used this product
Expressive
Salesperson should provide: Documented evidence, stress results
Presentation of benefits: What product can do
Driver
Assistance to aid decision-making: Guarantees and assurances
Amiable
Assistance to aid decision-making: Testimonials
Expressive
Assistance to aid decision-making: Explanation of options and probabilities
Driver
Strengths: Industrious, persistent, serious, exacting, orderly.
Weaknesses: Critical, indecisive, stuffy, picky, moralistic
Analytical
Strengths: Supportive, respectful, willing, dependable, agreeable
Weaknesses: Conforming, unsure, pliable, dependent, awkward
Amiable
Strengths: Enthusiastic, ambitious, stimulating, dramatic, friendly
Weaknesses: Manipulative, undisciplined, egotistical, excitable, reacting
Expressive
Strengths: Strong-willed, independent, practical, decisive, efficient
Weaknesses: Pushy, severe, tough, dominating, harsh
Driver