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9 Cards in this Set
- Front
- Back
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Value Delivery Network
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A network composed of the company, suppliers, distributors, and, ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value.
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Marketing Channel (Or Distribution Channel)
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A set of interdependent organizations that help make a product or service available to use or consumption by the consumer or business user.
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Channel Level
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A layer of intermediaries that perform some work in bringing the product and its ownership closer to the final buyer.
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Direct Marketing Channel
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A marketing channel that has no intermediary levels.
ex. GEICO insurance sells via telephone or internet |
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Indirect Marketing Channel
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Channel containing one or more intermediary levels.
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Channel Conflict
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Disagreement among marketing channel members on goals, roles, and rewards - who should do what and for what rewards.
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Conventional Distribution Channel
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A channel consisting of one or more independent producers, wholesales, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.
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Vertical Marketing System (VMS)
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A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
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Corporate VMS
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A vertical marketing system that combines successive stages of production and distribution under single ownership-channel leadership is established through common ownership.
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