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52 Cards in this Set
- Front
- Back
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Charles Babbage:
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machine to compute math tables using steam power: “analytical engine”
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• Emerged in 1990s
• Original dial unpleased by broadband • 233 million users in the US • 1,244,000,00 users in the world • Internet reaches 69.5% of US population • Users devote 13 hrs weekly • ½ users use one site daily • 40% say it’s a necessity • ¾ said it made life better |
Evolution of mass media
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Top 5 Countries that use internet
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• US
• China • Japan • Germany • India |
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Social Implications of Internet (9)
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• Lack of gatekeepers
• Copyright problems • Privacy concerns • Obscene material • First amendment and free speech • Access issues • Cyber slacking • E-democracy • Spam |
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• 1931 David Gottlieb invents “baffle ball” an arcade pinball game
• Steve Russell “Spacewars” in 1961 • Nolan K. Bushnell “Computer Space” 1971 • Interactive tv game (pong) • Ralph Baer- television electronics engineer o Developed a TV based game system 2 people play tag 1966 o Introduces home TV game in 1967 (different simple games) o 1968: Baer gets patent for system that generates ping, pong, volleyball and other games which becomes Odyssey • Magnavox begins commercial development Odyssey introduced in 1972 • 1987: Games developed for personal computer • 1990s CDROMS developed |
Video Game history
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Developmental Stages of Mass Media (3)
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• Novelty or development stage
• Entrepreneurial stage • Mass medium stage |
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o Rise of newsreels
o “seeing the news” o World wars o Documentary |
Filmatic news
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o Wide variety movies- adventure comedy, horror drama
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Movies- 1920s
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o Power of studio system
o Big movies/small movies o Movie palaces were popular 9middle/ upper class people in theatres o Hays code o People forget the depression through film o Color o Wartime propaganda- sway and influence public opinion |
Movies 30s and 40s
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o Politics and Hollywood collide
o Science plays a role o Teenagers begin to dominate the scene o Competition from television o Establishment of MPAA |
Movies- 50s
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o Sequel mania
o VHS competition kills independent |
Movies 80s
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o New yet costly technology makes a movie going experience better than watching tv
o VHS and theaters learn to co-exist o Cleopatra most expensive movie |
Movies 90s
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What did studios do?
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The studios owned their own theaters put movies in their theaters; and then in 50 studios weren’t allowed to own their own theaters anymore
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Technologies of movies (4)
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• 1929 Jazz singer (half silent half not)
• 1939 color gone with the wind; and wizard of oz • Wide screen 1952 • VHS invented in the 80s |
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Who created the first practical motion picture camera and viewing device?
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Thomas Edison
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Who invented continuous loop of film?
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William Dickson
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What were the first theaters?
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Kinetiscope Parlors (holland Bros opened first parlor)
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Who was the greatest film narrative
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Edwin S. Porter
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The first film of super production? and who did it?
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Birth of a nation; DW Griffith
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Reasons films have disappeared
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o Disintegration
Chemicals Exposure to air and moisture o Absent accounting Sheer volume of production Poor paper work Greed/selfish interests Understand the studio system |
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Myth analysis
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ads narrate stories and attempt to resolve conflict
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Purposes of advertising
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primary and selective demands
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functions of advertising (4)
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• Marketing
• Education • Economic • social |
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Advertising effectiveness
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• Reach: how many people can get the ad?
• Frequency: how often will ad be received? • Selectivity: how well does a medium reach a targeted consumer? • Cost: how much will it cost to reach one thousand people? (CPT) |
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PR 1859-1900
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Press agentry/ publicity
• Keyword: promotion • One- way (source-> receiver) • Key practitioner: P. T. Barnum o Ballyhoo o Humbug |
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PR 1900-1920
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Public information
• Keyword: dissemination • One way (source-> receiver) • Key practitioner: Ivy Lee o “Declaration of Principles” o Good policy makes good PR |
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PR 1920s
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Public relations
• Keyword: persuasion • Two-way asymmetrical (source -> receiver -> source) • Key practitioners: Edward Bernays and Doris Fleischman o PR Counsel o PR and social science- Women’s smoking |
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PR 1960s to today
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Public relations
• Keyword: counseling • Two way symmetrical (feed loop: source -> receiver -> source-> receiver, etc) • Key practitioners: Bernays and Fleischman; John Hill: Leone Baxter • Women now dominating the field 70% |
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Major people in profession
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• P.T. Barnum
• Ivy Lee • Edward Barany and Doris Fleischman • Bernays & Fleischman; John Hill Leone Baxter |
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Types of persuasion techniques
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• Change or neutralize hostile opinion
• Crystallize latent opinions and positive attitudes • Conserve favorable opinions |
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What is the biggest propagation
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fear
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who is the biggest population to use internet
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internet users
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what was the first world wide video game
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space invaders
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first summer blockbuster
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jaws
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what accounts for the most revenue in movies
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VHS, DVD, and blue ray sales
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Which persuasive strategy is present in both public relations and advertising?
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Plain-folks
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Who was the man who pioneered the public information style of PR?
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Ivy Lee
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WHICH WORD DOES not DESCRIBE A PURPOSE OF PR?
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manipulate
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How well does a medium reach the targeted consumer is an example of what type of advertising effectiveness
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Selectivity
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Which type of advertising can be designed to read at high speeds
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outdoors
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People who are knowledgeable and articulate about specific events are called?
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opinion leaders
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The 4 models of PR include all of the following except?
a. 2-way asymmetrical b. Press Agentry c. 1-way symmetrical d. Public information e. Promotion |
c. 1 way symmetrical
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Which one of these is not one of the top-5 ad icons of all time?
a. Betty Crocker b. Jolly Green Giant c. Ronald McDonalds d. Marlboro man e. Mr. clean |
Mr. Clean
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Public opinion is related to
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self interest
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What was one of the 1st movies to have a true narrative?
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Great Train Robbery (C)
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The 1930s film industry included all the following except:
a. A strong studio system b. Films of that decade are falling apart and in need of restoration c. frequently dealt with upbeat material d. Elaborate, expensive theatres that catered to the middle and upper class |
b. Films of that decade are falling apart and in need of restoration
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The reason it is difficult to research on early film include all of the following except:
a. The chemicals in the film are disintegrating b. Poor book keeping c. There were very few films produced d. Greed |
c. There were very few films produced
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Who became the biggest audience for movies in the 50s?
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teenagers
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Which Indie film ushered in a more realistic portrait of the US changed the Hollywood film landscape?
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Easy Rider
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In what era did the drive-in movie begin to lose its popularity?
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80s
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Which country’s film industry is now rivaling in the US’s?
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India
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Who was the Rebel without a Cause?
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James Dean
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