Literacy

Front 1

Literacy

Back 1

Ability to read and write

Front 2

Functional Literacy

Back 2

Emphasize the idea that reading and writing skills should enable individual to tackle the task that unfolds in everyday life

Front 3

Media Literacy

Back 3

Validly seen as repertoire of skills and capacity

Front 4

Access

Back 4

Denotes the knowledge where to find three forms of media

Front 5

Analysis

Back 5

Thinking reflectively and critically on what has been read, seen, or experienced and its implication to oneself and to one's community

Front 6

Response

Back 6

- Includes the ability to experience and explore the pleasures of media text and how these are realized through the language of the media.

Front 7

Origins of the word MEDIA

Back 7

Original means of mass communication were PRINT- magazines, newspapaer etc. - The collective name was PUBLICATION. - Writers borrowed the term MEDIA from advertising people. (Turow, 2009)

Front 8

EMPOWERMENT

Back 8

Idea of power. - Hinged on the idea that power can change.

Front 9

INFORMATION LITERACY

Back 9

- Is the set of abilities requiring individuals to recognize when information is needed and how to locate, evaluate and use it effectively.

Front 10

INFORMATION AGE

Back 10

- Industrial Revolution in Britain began in 18th century - The direct consequence of the invention STEAM ENGINE. - Internet arose in 1969, but it was in 1989 when fully developed WORLD WIBE WEB - Invention of Microform in 1945, allowed for the storage and bulky materials. Internet - Vast chain of computer networks in which anyone has access to a computer.

Front 11

Digital Access

Back 11

The ideal situation is that all have full electronic participation in society

Front 12

Digital Communication

Back 12

- Involves electronic exchange of information through various platforms and channels

Front 13

Digital Commerce-

Back 13

Involves the sale of purchase of goods and services using digital platforms in theinternet

Front 14

Digital Etiquette

Back 14

Commonly regarded as appropriate and respectful behavior when using information technology.

Front 15

Digital Law

Back 15

- The legal environment that informs and guide used about ethical and productive useof technology-

Front 16

Digital Wellness

Back 16

- Covers the protection of users form what could be potentially deleterious to their over all well being

Front 17

Digital Security

Back 17

- Covers the entire gamut of safety precautions that information technology invoke.

Front 18

Representation -

Back 18

The ways in which media represents reality - Process of media creation and production

Front 19

Codes -

Back 19

System of signs and symbolic meanings embedded in a media text

Front 20

Conventions -

Back 20

The established and socially accepted ways of ding media

Front 21

Genre

Back 21

- A system of Classification of works of art, based on conventions

Front 22

Format

Back 22

- Manned of presention and style that provide structures

Front 23

Construction

Back 23

- The capacities of the human mind aided by technology enable this process.

-Creats representation for media texts

Front 24

R.A 10175

Back 24

Magna Carta for Internet Freedom or An Act of Defining Cybercrime Providing for the Prevention, Suppression , and the Imposition of Penalties therefore and for other Purpose. Filedby Miriam Santiago

Front 25

Representation

Back 25

- Are the construction in any media of certain aspects of reality- Is a way of presenting reality again�

Front 26

Genre -

Back 26

French word means KIND or CLASS - Original Latin word, GENUS means 'class of things that can be broken down into sub categories'

Front 27

News -

Back 27

Are stories that have critical importance to community and national life

Front 28

Journalists

Back 28

- People trained to report news to an audience. - Are expected to be OBEJECTIDE, COMPREHENSIDE and BIAS-FREE

Front 29

- Hard or straight news - Feature - Soft News - Investigative news - Opinion

Back 29

FIVE MAJOR DIVISIONS OF NEWS STORIES

Front 30

Hard News -

Back 30

Found in the first page of the newspaper or makes up the headline

Front 31

Seriousness -

Back 31

Means topic or issues that are critical to the lives if community

Front 32

Timeliness

Back 32

- Mean stories that cover current events

Front 33

Objectivity

Back 33

- One of the guiding principles in covering and presenting new stories- Fair, balanced and impartial stance in retelling stories

Front 34

Inverted Pyramid -

Back 34

Acceptable structure of the news story - WHO, WHAT, WHERE, WHY, WHEN, HOW

Front 35

Third Person POV -

Back 35

Accepted manner of telling the story

Front 36

Chargen -

Back 36

Or generator, a device that incorporates text in the television screen

Front 37

Soft News -

Back 37

Includes lifestyle news, travel news etc - Also called HUMAN INTEREST STORIES

Front 38

Features -

Back 38

-Extension of soft news

Front 39

Literary Journalism -

Back 39

Using established literary conventions and devices that adds flair to the writing style

Front 40

Editorials and Opinion -

Back 40

They are usually found in atleast one page of the newspaper, or perhaps spread in two pages called COLUMNS

Front 41

Parody -

Back 41

To underscore the misdemeanor of individuals or entities

Front 42

Pooled Editorial -

Back 42

Significant issue confronting the nation

Front 43

Investigative Reports -

Back 43

Focuses in finding, reporting and presenting news which authorities try to conceal

Front 44

Advertisements

Back 44

- Are messages that are created to sell a product or service - Can be commercial in nature, information laden, advancing cause or advocacy

Front 45

Hard- Sell Advertisement -

Back 45

Mostly commercial in nature and utilize messages to get the consumers purchase the product.

Front 46

Soft- sell Advertisement -

Back 46

Are associative in nature

Front 47

Infomercial -

Back 47

Derived from the words INFORMATION and COMMERCIAL. - Combine the need to inform or educate the intent to sell the product

Front 48

Entertainment -

Back 48

Derived from the French word 'entretenir' means to 'hold attention, keep busy and amused' - Grabs the audience's attentiom to present something - Divided into Sub- Genre, FESTIVAL DRAMA, GAMING, COMEDY

Front 49

Information -

Back 49

Is all aboyt the raw material that circulates around us and from where news a another genre is generated.

Front 50

Audiences

Back 50

- A group of people expose and experiencing media

Front 51

Mass Audiences -

Back 51

Convenient term applied to huge numbers of people who constuitute the audiences popular mass culture

Front 52

Audience Fragmentation

Back 52

- Term used to describe the creation of smaller and less heterogeneous

Front 53

Different Media, Different Audiences

Back 53

- Level of Activity and engagement with media and information text - Level fo interaction with audiences - Location and space occupied - Amound of time devoted to watching - Accessibility and proximity

Front 54

Audience as People Assembled -

Back 54

Paying attention to a media performing before them

Front 55

Audience as People Addressed

Back 55

- Referring to group of people who were imagined by the communicator in the creation and dissemination of text

Front 56

Audience as Happening -

Back 56

Could be the experience of reception alone or with others

Front 57

Audience as Hearing or Audition-

Back 57

Refers to participatory audience experience�

Front 58

Active Audience Theories

Back 58

- The audience are not passive receivers as they appear to be

Front 59

Notion of Polysemic

Back 59

- 'POLY' implies multiplication. 'SEMIC', Greek word SEMA means audiences see various meanings and signs in the media text - Social Factors: CLASS , GENDER, ETHNICITY

Front 60

Reception and Resistance

Back 60

- Is not only one o the acquiescence of passive acceptance

Front 61

Dominant Reading -

Back 61

The reader fully shared the text codes and accepts and reproduces the PREFFERED READING

Front 62

Negotiated Reading -

Back 62

Audience partly shares the text code and broadly accepts the preferred reading

Front 63

Oppositional Reading -

Back 63

Audience takes a directly oppositional stance to the dominant code of the text

Front 64

Hypodermic Needle Theory

Back 64

- 1920's gained prominence until after WWII - It asserts media information and messages like a needle, inject their messages to their audiences.

Front 65

Two- Step Flow of Communication

Back 65

-Emerged from the studies of Paul Lazarsfield and Bernard Berelson and Hazel Gaudet.

Front 66

Uses and Gratification Approach -

Back 66

Argued that the audience access media and information bringing =with them their own need and desires.

Front 67

Information

Back 67

- We want to know the society we live in

Front 68

Personal Identity

Back 68

- We watch television to validate our understanding and appreciation of our identities.

Front 69

Entertainment -

Back 69

We simply use the media for enjoyment, relaxation or to just fill time

Front 70

Cultural Effects Theory

Back 70

- Introduced by George Gerbener in 1976 - Argued that television cultivates in its viewers a way of sensing a and seeing the world