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64 Cards in this Set
- Front
- Back
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Application programming interface (API) |
Programming hooks or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data |
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Billing for banner ads |
Type of ad Charging at cost per thousand impressions (CPM). An impression is measured each time an ad is served to a user for viewing |
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Changes in rank for post that request re shares (FB) |
Punishing posts, decreasing its reach |
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Cloud |
A collection of resources available for access over the Internet |
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Complimentary benefits |
Products or services that add additional value to the primary product or service that makes up a network |
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Content adjacency |
Concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or branch |
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Crowdsourcing |
The act of taking a job traditionally performed by a designated agent and outsource the it to in undefined generally large group of people in the form of an open call |
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Dark web |
Internet content that can't be indexed by Google and other search engines |
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Advertising |
Facebooks revenue sources |
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Free rider problem |
When others take advantage of a user service without providing any sort of reciprocal benefit |
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Impression |
Each time an advertisement is displayed |
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Initial public stock offering (IPO) |
the 1st time a firm makes shares available via a public stock exchange also known as going public |
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The largest photo sharing service on Web |
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? |
Mobile ads versus web-based ads |
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Network effects |
When the value of a product or service increases as its number of users expands |
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Open source software (OSS) |
Software that is free and whose code can be accessed and potentially modified by anyone |
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Short selling |
An attempt to profit from a falling stock price sell shares they don't own with an obligation of later repayment they do so and hope that the price have sold shares will fall they then repay share debt with shares purchased had a lower price and pocket the difference between initial share price and repayment price |
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Social graph |
The global mapping of users and organizations and how they are connected |
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? |
Facebooks revenue sources |
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Switching costs |
The cost a consumer incurs when moving from one product to another |
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Venture capital firms |
Investor groups that provide funding in exchange for a stake in the firm and often a degree of managerial control |
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Colossal walled garden |
A closed network or single set of services controlled by one dominant firm |
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? |
Websites accepting users Facebook credentials |
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Churn rate |
The rate at which consumers leave a product or service |
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Customer acquisition cost |
The amount of money a firm spends to convince a customer to buy a product or service |
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Customer lifetime value |
Refers to the current value of future profits that will accrue from acquired customers |
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Disposal of post rental inventory |
Sold via semi annual inventory clearing sales |
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Experience goods |
Need to ___________ before feeling comfortable making a purchase |
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Halo-effect |
The tendency for an impression created in one area to influence opinion in another area |
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Net present value |
The value of future cash flows discounted into today's dollars |
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Rent the runway is demographic |
Customers that designers wouldn't get solely through conventional sales channels |
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Social proof |
Positive influence created when someone finds out that others are doing something |
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? |
Sources of demand for rent the runway |
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Unicorn |
Extraordinary startups valued at 1 billion or more |
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Application software |
Perform the work that users and firms are directly intrested in accomplishing |
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? |
Find software packages versus creating proprietary |
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Client |
A software program that makes request of a server program |
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Desktop applications |
Applications installed on a personal computer Typically designed for a single user |
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Distributed computing |
A form of computing where systems in different locations communicate and collaborate to complete a task |
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Enterprise software |
Configured to share the same database system so that an organizations different programs can use a common shared set of data |
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Erp systems ( Enterprise resource planning) |
Category that touches every aspect of the value chain |
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Hardware |
The physical components of information technology which can include the computer itself plus peripherals such as storage devices input devices like the mouse and keyboard output devices like monitors and printers networking equipment and so on |
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Integrated development environment (IDE) |
An application that includes an editor deep over and compiler among other tools |
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Java programming language |
Provides the standards syntax statements and instructions for writing computer software |
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Operating system |
The software that controls the computer hardware and establishes standards for developing and executing applications |
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Platform independence |
Write once run anywhere |
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Platforms |
Products and services that allow for the development and integration of software products and other complimentary goods |
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Combination of technical process and managerial decisions |
Reasons for failure of technology projects |
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Scripting languages |
Programming tool that executes within an application _____________ are interpreted within their applications rather than compiled to run directly by a microprocessor |
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Software |
A computer program or a collection of programs it is a precise set of instructions at tells hardware what to do |
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User Applications Operating system Hardware |
Software layer cake model |
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Internet of things |
A vision where low cost sensors processors and communication are imbedded into a wide array of products and our environment allowing a vast network to collect data analyze input and automatically corn meat collective action |
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Total cost of ownership (TCO) |
All of the cost associated with the design development testing implementation documentation training and maintenance of a software system |
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User interface(UI) |
The mechanism through which users interact with a computing device |
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Open source software (OSS) |
Software that is free and where anyone can look at and potentially modify the code |
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Cloud computing |
Replacing computing resources either in organizations or individuals hardware or software was services provided over the Internet |
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Cloudbursting |
Describes the use of cloud computing to provide excess capacity during periods of spiking demand. A scale ability solution that is usually provided as an overflow service kicking in as needed |
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Makes source code available for review and modification or off |
Advantages of open source software |
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Hardened software |
Also known as security focused. Term used to describe technology products that contain particular strong security features |
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Scalability |
Ability to either handle increasing workloads or to be easily expanded to manage workload increases |
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Server farm |
A massive network of computer servers running software to coeordinate their collective use |
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Service level agreement (SLA) |
A negotiated agreement between the customer and the vendor |
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Software as a service (SaaS) |
A form of cloud computing wary firm subscribes to a 3rd party software and receives a service that is delivered online |
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Virtualization software |
A type of software that allows a single computer to function as if it were several different computers each running its own operating system and software |
