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63 Cards in this Set
- Front
- Back
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How many hours per week does the average family watch tv
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50 hours
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Requires certain type of social structure
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certain types of communications are not needed by some (like amish)
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Herbert Gans (taste cultures)
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Mass Culture Makes Money - profit minded entrepeneurs
1. no authenticity 2. negative affect on high culture 3. negitive affect on audience 4. JUNK - bad for civilization |
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demographics
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refers to groups of people
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generalized other
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sense of self we develope by imagining how others percive us
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mediated generalized other
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proper girl see's something on tv and mimics it (then considers herself old fashioned)
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LOP Rule
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Least Objective Programing
-not what people want to watch but what they wont shut off (price is right) |
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Ideal Types
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Sex Role distingush - no specific - "muscle man" - no one will achieve this
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Uni-Com
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jewelry, tattoos, hairstyle, clothing
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Mini Mass Comm
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what people would be intersted in watching
many small institutions -> small homogeneous audience |
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Transient Content
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don't really care, faster communication, no one wants a copy, it is meant for consumption
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Para-Social Interaction
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Media Friends, known by many but some think they know them personally
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COLK falacy
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judgement on outsiders from insiders in towns - info accessible to people who know the area
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Rapid
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quick > content is produced and put out quickly (breaking news)
-even books come out early |
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Public
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available to everyone, open to inspection by everyone
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Minimal Direct Cost to Audience
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cost of tape (for ex) most people can afford
-more accessible |
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Large Heterogeneous audience
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a lot of different strangers watching show on their own
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complex organizations of production
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huge companies that people represent
-limited bounded |
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high cost/high profit for producers
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invovles billions of dollars - only a handful of companies (media giants)ex: movei titanic
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Rapid and Transient Content example
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presidant in forum with questions on the news
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Gemeninschaft
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Location - rural
Size - small (everyone knows everyone Stability of Pop. - very stable Central econ. - agriculture Central Social Force - tradition Primary Social Unit - community Deg. of Soc. Differatioin - unified, litte division of labor Nature of Social Rel. - cooperation View of Indigiual - component of unified social group |
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Gesellshaft
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Loc - urban
Pop. - to large to know everyone Social Force - progress Stability - unstable, many immigrants Social differation - luxury and poverty, social = economy Social Rel. - business, alienation View of Indivigual - business, independant |
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Mediated Technology
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always invovles a medium, impersonal, visual or oral mechanism
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Interpersonal Vs. Group
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communication w. 2 or more people vs more people then interpersonal
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Intrapersonal
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communication with one person, a dream, thought
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what is the weekly average viewing time for indiviguals over 2 years old
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approx 30 hours
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Children 2 - 11 watch about ____ hrs a week of tv
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20 hours
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Push Media
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thrusted at us (commercials)
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What are the top 5 global media giants
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1. time warner
2. disney 3. betelsmann 4. viacomm 5. rupert murdochs news corp. |
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Corporate underwrters
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non commercial publications
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Minimal Direct Cost to Audience
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cost of tape (for ex) most people can afford
-more accessible |
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Large Heterogeneous audience
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a lot of different strangers watching show on their own
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complex organizations of production
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huge companies that people represent
-limited bounded |
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high cost/high profit for producers
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invovles billions of dollars - only a handful of companies (media giants)ex: movei titanic
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Rapid and Transient Content example
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presidant in forum with questions on the news
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Gemeninschaft
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Location - rural
Size - small (everyone knows everyone Stability of Pop. - very stable Central econ. - agriculture Central Social Force - tradition Primary Social Unit - community Deg. of Soc. Differatioin - unified, litte division of labor Nature of Social Rel. - cooperation View of Indigiual - component of unified social group |
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Gesellshaft
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Loc - urban
Pop. - to large to know everyone Social Force - progress Stability - unstable, many immigrants Social differation - luxury and poverty, social = economy Social Rel. - business, alienation View of Indivigual - business, independant |
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Mediated Technology
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always invovles a medium, impersonal, visual or oral mechanism
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Interpersonal Vs. Group
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communication w. 2 or more people vs more people then interpersonal
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Intrapersonal
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communication with one person, a dream, thought
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what is the weekly average viewing time for indiviguals over 2 years old
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approx 30 hours
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Children 2 - 11 watch about ____ hrs a week of tv
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20 hours
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Push Media
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thrusted at us (commercials)
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What are the top 5 global media giants
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1. time warner
2. disney 3. betelsmann 4. viacomm 5. rupert murdochs news corp. |
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Corporate underwrters
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non commercial publications
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Invisible Media
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billboards, bumperstickers, tee-shirts, bags, cds, food packaging
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On Average ___ % of the population is tuned in during prime time
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35%
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Average per day T.V. is on in household
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7.5 hours
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How many americans own a T.V.
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98%
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Uni-Mass Comm
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Invisiable media + Uni Comm
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Gan's Taste Cultures
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1. high
2. uppermiddle 3. lowermiddle 4. lower 5. quasi-folk |
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Magazine demassificitaion
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Mini-Mass Comm - no longer compete with mass media
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trade books
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fiction or non fiction, aimed at the general reader
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mass market paperbacks
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books found at newsstands
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professional and scholarly
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made for specfic jobs and for research
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textbooks
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often called elhi, made for elementary to high school education
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Which entity is the biggest book producer in the U.S?
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trade books and text books
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What is the role of "small presses" in the US?
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only a small # of titles, particualr genres
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what types of changes in books are being fostere by electronic developments?
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sound/images, less need to read
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what onstraints are there on textbook content?
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-protects students from poor quality texts
-helps to standarize education content and goals across state -reduces the negitive imput of potetially inexperience |
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What is the "vanity press"?
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Author pays the press to be his or her publisher - looked down upon
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Muckracking
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a critisim of this form of journalism for focusing too much on the negiative aspects of America
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what 3 magazines have the hightest paid circulation?
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1. Advance Publication
2. Hearts Corp. 3. Time Inc. |
