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180 Cards in this Set
- Front
- Back
Acceptability
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expected performance outcomes of a proposed strategy to meet the expectation of the stakeholders
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Acquisition
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when one firm takes over the ownership (‘equity’) of another; hence the alternative term ‘takeover’
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Backward integration
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develop activities that involve the inputs into a company’s current business
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Balanced scorecards
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performance targets set according to a range of perspectives, not only financial
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Barriers to entry
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factors that need to be overcome by new entrants if they are to compete inan industry
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Blue Oceans
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new market spaces where competition is minimised
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Boston Consulting Group (BCG) matrix
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uses market share and market growth criteria to determine the attractiveness and balance of a business portfolio
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Business case
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provides the data and argument in support of a particular strategy proposal, e.g. investment in new equipment
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Business-level strategy
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the plan of how an individual business should compete in its particular market(s)
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Business model
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describes how an organisation manages incomes and costs through the structural arrangement of its activities
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Buyers
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the organisation’s immediate customers, not necessarily the ultimate consumers
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CAGE framework
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emphasises the importance of cultural, administrative, geographical and economic distance
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Cash cow
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a business unit within a portfolio that has a high market share in a mature market
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Coercion
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the imposition of change or the issuing of edicts about change
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Collaboration
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all those affected by strategic changes are active in setting the change agenda
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Collaborative
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advantage the benefits received when a company achieves more by collaborating with other organisations than it would when operating alone
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Collective strategy
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how the whole network of an alliance, of which an organisation is a member, competes against rival networks of alliances
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Complementor (i)
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customers value your product more when they have another organisation’sproduct than if they have your product alone; (ii) it’s more attractive to suppliers to provideresources to you when they are also supplying another organisation than if they are supplyingyou alone
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Competences
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the ways in which an organisation may deploy its assets effectively
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Competitive advantage
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how a strategic business unit creates value for its users which is both greater than the costs of supplying them and superior to that of rival SBUs
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Competitve strategy
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how a strategic business unit achieves competitive advantage in its domain of activity
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Configurations
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the set of organisational design elements that interlink together in order to support the intended strategy
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Conglomerate (unrelated) diversification
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diversifying into products or services that are not related to the existing business
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Control systems
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the formal and informal ways of monitoring and supporting people within and around an organisation
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Core competences
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the linked set of skillls, activities and resources that, together, deliver customer value, differentiate a business from its competitors and, potentially, can be extendedand developed
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Corporate entrepreneurship
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refers to radical change in an organisation’s business, driven principally by the organisation’s own capabilities
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Corporate governance
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concerned with the structures and systems of control by which managers are held accountable to those who have a legitimate stake in an organisation
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Corporate-level strategy
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concerned with the overall scope of an organisation and how value is added to the constituent businesses of the organisation as a whole
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Corporate social responsibility (CSR)
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the commitment by organisations to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large
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Cost-leadership strategy
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this involves becoming the lowest-cost organisation in a domain of activity
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Critical success factors (CSF)
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those factors that are either particularly valued by customersor which provide a significant advantage in terms of costs. [Sometimes called key success factors (KSF)])
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Cultural systems
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these aim to standardise norms of behaviour within an organisation in line with particular objectives
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Cultural web
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shows the behavioural, physical and symbolic manifestations of a culture
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Differentiation
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involves uniqueness in some dimension that is sufficiently valued by customers to allow a price premium
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Diffusion
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the process by which innovations spread amongst users
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Direction
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the use of personal managerial authority to establish a clear strategy and how change will occur )
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Direct supervision
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direct control of strategic decisions by one or a few individuals, typically focused on the effort put into the business by the employees
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Disruptive innovation
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this creates substantial growth by offering a new performancetrajectory that, even if initially inferior to the performance of existing technologies, has the potential to become markedly superior
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Diversification
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increasing the range of products or markets served by an organisation
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Dogs
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business units within a portfolio that have a low share in static or declining markets
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Dominant logic
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the set of corporate-level managerial competences applied across the portfolio of businesses
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Dynamic capabilities
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an organisation’s ability to renew and re-create its strategic capabilities to meet the needs of changing environments
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Economies of scope
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efficiency gains made through applying the organisation’s existing resources or competences to new markets or services
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Education
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involves persuading others of the need for, and means of, strategic change
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Emergent strategy
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a strategy that develops as a result of a series of decisions, in a pattern that becomes clear over time, rather than as a deliberate result of a ‘grand plan’
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Entrepreneurial life cycle
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this progresses through start-up, growth, maturity and exit
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Exploring Strategy Model
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this includes understanding the strategic position of an organisation (context); assessing strategic choices for the future (content); and managing strategy in action (process)
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Feasibility
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whether a strategy can work in practice
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First-mover advantage
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where an organisation is better off than its competitors as a result of being first to market with a new product, process or service
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Five forces framework
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see Porter’s five forces framework
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Focus strategy
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this targets a narrow segment of domain of activity and tailors its products or services to the needs of that specific segment to the exclusion of others
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Forcefield analysis
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this provides an initial view of change problems that need to be tackled by identifying forces for and against change
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Forward integration
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developing activities concerned with the output of a company’s current business
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Functional structure
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this divides responsibilities according to the organisation’s primary specialist roles such as production, research and sales
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Game theory
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this encourages an organisation to consider competitors’ likely moves and the implications of these moves for its own strategy
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Global–local dilemma
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the extent to which products and services may be standardised across national boundaries or need to be adapted to meet the requirements of specific national markets
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Global sourcing
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purchasing services and components from the most appropriate suppliers around the world, regardless of their location
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Global strategy
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this involves high coordination of extensive activities dispersed geographically in many countries around the world
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Governance chain
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this shows the roles and relationships of different groups involved in the governance of an organisation
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Hypercompetition
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this occurs where frequency, boldness and aggression of competitor interactions accelerate to create a condition of constant disequilibrium and change
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Hypothesis
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testing a methodology used particularly in strategy projects for setting priorities in investigating issues and options; widely used by strategy consulting firms and members of strategy project teams
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Industry
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a group of firms producing products and services that are essentially the same
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Inimitable capabilities
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those capabilities that competitors find difficult to imitate or obtain
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Innovation
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the conversion of new knowledge into a new product, process or service and the putting of this new product, process or service into actual use
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Intended strategy
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a strategy that is deliberately formulated or planned by managers
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International strategy
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a range of options for operating outside an organisation’s country of origin
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Key drivers for change
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the environmental factors likely to have a high impact on the success or failure of strategy
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Leadership
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the process of influencing an organisation (or group within an organisation) in its efforts towards achieving an aim or goal
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Learning organisation
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an organisation that is capable of continual regeneration due to a variety of knowledge, experience and skills within a culture that encourages questioning and challenge
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Legitimacy
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this is concerned with meeting the expectations within an organisational field in terms of assumptions, behaviours and strategies
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Logical incrementalism
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the development of strategy by experimentation and learning
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Managing strategy in action
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this is about how strategies are formed and how they are implemented
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Market
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a group of customers for specific products or services that are essentially the same (for example, a particular geographical market)
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Market development
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this offers existing products to new markets
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Market penetration
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this implies increasing share of the current markets with the current product range
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Market segment
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a group of customers who have similar needs that are different from customer needs in other parts of the market
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Market systems
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these typically involve some formalised system of ‘contracting’ for resources or inputs from other parts of an organisation and for supplying outputs to other parts of an organisation
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Matrix structure
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this combines different structural dimensions simultaneously, for example product divisions and geographical territories or product divisions and functional specialisms
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McKinsey 7-S framework
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this highlights the importance of fit between strategy, structure, systems, staff, style, skills and superordinate goals
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Merger
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the combination of two previously separate organisations, typically as more or less equal partners
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Mission statement
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this aims to provide the employees and stakeholders with clarity about the overriding purpose of the organisation
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Monopoly
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formally an industry with just one firm and therefore no competitive rivalry
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Multidivisional structure
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this is built up of separate divisions on the basis of products, services or geographical areas
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Objectives
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statements of specific outcomes that are to be achieved (often expressed in financial terms)
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Oligopoly
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a few firms dominate an industry, with the potential for limited rivalry and great power over buyers and suppliers
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Open innovation
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this involves the deliberate import and export of knowledge by an organisation in order to accelerate and enhance its innovation
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Operational strategies
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these are concerned with how the components of an organisation effectively deliver the corporate- and business-level strategies in terms of resources, processes and people
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Organic development
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this is where a strategy is pursued by building on and developing an organisation’s own capabilities
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Organisational culture
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the taken-for-granted assumptions and behaviours that make sense of people’s organisational context
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Organisational field
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a community of organisations that interact more frequently with one another than with those outside the field and that have developed a shared meaning system
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Organisational justice
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this refers to the perceived fairness of managerial actions, in terms of distribution, procedure and information
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Organisational knowledge
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the collective intelligence, specific to an organisation,accumulated through both formal systems and the shared experience of people in that organisation
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Organisational structures
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the roles, responsibilities and reporting relationships in organisations
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Outsourcing
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activities that were previously carried out internally are subcontracted to external suppliers
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Paradigm
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the set of assumptions held in common and taken for granted in an organisation
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Parental developer
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an organisation that seeks to use its own central capabilities to add value to its businesses
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Participation
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elements of the change process are delegated by a strategic leader, who still retains authority over, and coordinates, the processes of change
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Path
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dependency where early events and decisions establish ‘policy paths’ that have lasting effects on subsequent events and decisions
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Perfect competition
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this exists where barriers to entry are low, there are many equal rivals each with very similar products, and information about competitors is freely available
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Performance targets
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these focus on the outputs of an organisation (or part of an organisation), such as product quality, revenues or profits
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PESTEL framework
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this categorises environmental influences into six main types: political, economic, social, technological, environmental and legal
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Planning systems
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these plan and control the allocation of resources and monitor their utilisation
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Platform leadership
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this refers to how large firms consciously nurture independent companies through successive waves of innovation around their basic technological ‘platform’
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Political view of strategy development
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stategies develop as the outcome of bargaining and negotiation among powerful interest groups (or stakeholders)
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Porter’s Diamond
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this suggests that locational advantages may stem from local factor conditions; local demand conditions; local related and supporting industries; and from local firm strategy structure and rivalry
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Porter’s five forces
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framework this helps identify the attractiveness of an industry in terms of five competitive forces: the threat of entry; the threat of substitutes; the power of buyers; the power of suppliers; and the extent of rivalry between competitors
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Portfolio manager
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he or she operates as an active investor in a way that shareholders in the stock market are either too dispersed or too inexpert to be able to do so
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Power
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the ability of individuals or groups to persuade, induce or coerce others into following certain courses of action
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Project-based structure
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teams are created, undertake their work (e.g. internal or external contracts) and are then dissolved
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Problem child
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see Question mark
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Product development
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organisations deliver modified or new products, or services, to existing markets
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Profit
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pools the different levels of profit available at different parts of the value network
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Question mark
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a business unit within a portfolio that is in a growing market but does not yet have high market share (also called ‘problem child’)
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Rare capabilities
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those capabilities that are possessed uniquely by one organisation or by a few
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Recipe
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a set of assumptions, norms and routines held in common within an organisational field about the appropriate purposes and strategies of organisational field members
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Related diversification
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diversifying into products or services that are related to the existing business
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Resource-based view (RBV) of strategy
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this states that the competitive advantage and superior performance of an organisation is explained by the distinctiveness of its capabilities
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Resources
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assets possessed by an organisation, or that it can call upon (e.g. from partners or suppliers)
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Returns
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the financial benefits that stakeholders are expected to receive from a strategy
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Risk
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the extent to which the outcomes of a strategy can be predicted
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Rituals
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particular activities or special events that emphasise, highlight or reinforce what is important in the culture
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Rivals
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organisations with similar products and services aimed at the same customer group (NB not the same as substitutes)
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Routines
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‘the way we do things around here’ on a day-to-day basis
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Scope
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indicates how far an organisation should be diversified in terms of products and markets
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S-curve
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the shape of the curve reflects a process of initial slow adoption of an innovation, followed by a rapid acceleration in diffusion, leading to a plateau representing the limit to demand
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Situational leadership
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successful leaders are able to adjust their style of leadership to the context they face
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Social entrepreneurs
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individuals and groups who create independent organisations to mobilise ideas and resources to address social problems, typically earning revenues but on a not-for-profit basis
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Staged international expansion model
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this proposes a sequential process whereby companies gradually increase their commitment to newly entered markets as they build market knowledge and capabilities
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Stakeholder mapping
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this identifies stakeholder expectations and power, and helps in the understanding of political priorities
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Stakeholders
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those individuals or groups that depend on an organisation to fulfil their own goals and on whom, in turn, the organisation depends
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Star
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a business unit within a portfolio that has a high market share in a growing market
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Statements of corporate values
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these communicate the underlying and enduring core ‘principles’ that guide an organisation’s strategy and define the way that the organisation should operate
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Strategic alliance
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where two or more organisations share resources and activities to pursue a strategy
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Strategic business unit (SBU)
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this supplies goods or services for a distinct domain of activity
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Strategic capabilities
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the capabilities of an organisation that contribute to its long-term survival or competitive advantage
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Strategic choices
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these involve the options for strategy in terms of both the directions in strategy might move and the methods by which strategy might be pursued
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Strategic customer
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the person to whom the strategy is primarily addressed because they have the most influence over which goods or services are purchased
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Strategic drift
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the tendency for strategies to develop incrementally on the basis of historical and cultural influences, but fail to keep pace with a changing environment
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Strategic groups
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organisations within an industry or sector with similar strategic characteristics, following similar strategies or competing on similar bases
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Strategic issue-selling
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the process of gaining attention and support of top management and other important stakeholders for strategic issues
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Strategic lock-in
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this is where users become dependent on a supplier and are unable to use another supplier without substantial switching costs
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Strategic plan
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this provides the data and argument in support of a strategy for the whole organisation
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Strategic planners
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(also known as strategy directors or corporate managers): managers with a formal responsibility for coordinating the strategy process
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Strategic planning
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systemised, step-by-step procedures to develop an organisation’s strategy
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Strategic position
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this is concerned with the impact on strategy of the external environment, the organisation’s strategic capability (resources and competences), the organisation’s goals and the organisation’s culture
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Strategy
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the long-term direction of an organisation
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Strategy as design
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this views strategy development as a logical process of analysis and evaluation
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Strategy as discourse
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the view that the language is important as a means by which managers communicate and explain and change strategy, but by which they also gain influence and power and establish their legitimacy and identity
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Strategy as experience
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this views strategy development as the outcome of people’s (not least managers) taken-for-granted assumptions and ways of doing things
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Strategy as variety
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this is the view that strategy bubbles up from new ideas arising from the variety of people in and around organisations
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Strategy canvas
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this compares competitors according to their performance on key success factors in order to develop strategies based on creating new market spaces
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Strategy lenses
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ways of looking at strategy issues differently in order to generate many insights
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Strategy maps
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these link different performance targets into a mutually supportive causal chain supporting strategic objectives
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Strategy projects
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these involve teams of people assigned to work on particular strategic issues over a defined period of time
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Strategy statements
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these should have three main themes: the fundamental goals that the organisation seeks, which typically draw on the organisation’s stated mission, vision and objectives; the scope or domain of the organisation’s activities; and the particular advantages or capabilities it has to deliver all of these
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Strategy workshops
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(also called strategy away-days or off-sites): these involve groups of executives working intensively for one or two days, often away from the office, on organisational strategy
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Structures
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these give people formally defined roles, responsibilities and lines of reporting with regard to strategy
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Substitutes
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products or services that offer a similar benefit to an industry’s products or services but by a different process
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Suitability
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assessing which proposed strategies address the key opportunities and restraints an organisation faces
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Suppliers
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those who supply the organisation with what it needs to produce the product or service
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SWOT
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the strengths, weaknesses, opportunities and threats likely to impact on strategy development
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Symbols
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objects, events, acts or people that convey, maintain or create meaning over and above their functional purpose
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Synergy
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the benefits gained where activities or assets complement each other so that their combined effect is greater that the sum of parts
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Synergy manager
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a corporate parent seeking to enhance value for business units by managing synergies across business units
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Systems
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these support and control people as they carry out structurally defined roles and responsibilities
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Three horizons framework
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this suggests that every organization should think of itself as comprising three types of business or activity, defined by their ‘horizons’ in terms of years
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Threshold capabilities
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those capabilities that are needed for an organisation to meet the necessary requirements to compete in a given market and achieve parity with competitors in that market
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Tipping point
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this is here demand for a product or service suddenly takes off, with explosive growth
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Transnational structure
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combines local responsiveness with high global coordination
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Turnaround strategy
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here the emphasis is on speed of change and rapid cost reduction and/or revenue generation
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Value strategic capabilities
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are of value when they provide potential competitive advantage in a market at a cost that allows an organisation to realise acceptable levels of return
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Value chain
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the categories of activities within an organisation which, together, create a product or a service
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Value curves
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a graphic depiction of how customers perceive competitors’ relative performance across the critical success factors
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Value innovation
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the creation of new market space by excelling on established critical success factors on which competitors are performing badly and/or by creating new critical success factors representing previously unrecognised customer wants
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Value net
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a map of organisations in a business environment demonstrating opportunities for value-creating cooperation as well as competition
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Value network
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inter-organisational links and relationships that are necessary to create a product or service
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Vertical integration
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entering into activities where the organisation is its own supplier or customer
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Vision statement
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concerned with the desired future state of the organisation
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Yip’s globalisation framework
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this sees international strategy potential as determined by market drivers, cost drivers, government drivers and competitive drivers
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