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180 Cards in this Set

  • Front
  • Back
Acceptability
expected performance outcomes of a proposed strategy to meet the expectation of the stakeholders
Acquisition
when one firm takes over the ownership (‘equity’) of another; hence the alternative term ‘takeover’
Backward integration
develop activities that involve the inputs into a company’s current business
Balanced scorecards
performance targets set according to a range of perspectives, not only financial
Barriers to entry
factors that need to be overcome by new entrants if they are to compete inan industry
Blue Oceans
new market spaces where competition is minimised
Boston Consulting Group (BCG) matrix
uses market share and market growth criteria to determine the attractiveness and balance of a business portfolio
Business case
provides the data and argument in support of a particular strategy proposal, e.g. investment in new equipment
Business-level strategy
the plan of how an individual business should compete in its particular market(s)
Business model
describes how an organisation manages incomes and costs through the structural arrangement of its activities
Buyers
the organisation’s immediate customers, not necessarily the ultimate consumers
CAGE framework
emphasises the importance of cultural, administrative, geographical and economic distance
Cash cow
a business unit within a portfolio that has a high market share in a mature market
Coercion
the imposition of change or the issuing of edicts about change
Collaboration
all those affected by strategic changes are active in setting the change agenda
Collaborative
advantage the benefits received when a company achieves more by collaborating with other organisations than it would when operating alone
Collective strategy
how the whole network of an alliance, of which an organisation is a member, competes against rival networks of alliances
Complementor (i)
customers value your product more when they have another organisation’sproduct than if they have your product alone; (ii) it’s more attractive to suppliers to provideresources to you when they are also supplying another organisation than if they are supplyingyou alone
Competences
the ways in which an organisation may deploy its assets effectively
Competitive advantage
how a strategic business unit creates value for its users which is both greater than the costs of supplying them and superior to that of rival SBUs
Competitve strategy
how a strategic business unit achieves competitive advantage in its domain of activity
Configurations
the set of organisational design elements that interlink together in order to support the intended strategy
Conglomerate (unrelated) diversification
diversifying into products or services that are not related to the existing business
Control systems
the formal and informal ways of monitoring and supporting people within and around an organisation
Core competences
the linked set of skillls, activities and resources that, together, deliver customer value, differentiate a business from its competitors and, potentially, can be extendedand developed
Corporate entrepreneurship
refers to radical change in an organisation’s business, driven principally by the organisation’s own capabilities
Corporate governance
concerned with the structures and systems of control by which managers are held accountable to those who have a legitimate stake in an organisation
Corporate-level strategy
concerned with the overall scope of an organisation and how value is added to the constituent businesses of the organisation as a whole
Corporate social responsibility (CSR)
the commitment by organisations to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large
Cost-leadership strategy
this involves becoming the lowest-cost organisation in a domain of activity
Critical success factors (CSF)
those factors that are either particularly valued by customersor which provide a significant advantage in terms of costs. [Sometimes called key success factors (KSF)])
Cultural systems
these aim to standardise norms of behaviour within an organisation in line with particular objectives
Cultural web
shows the behavioural, physical and symbolic manifestations of a culture
Differentiation
involves uniqueness in some dimension that is sufficiently valued by customers to allow a price premium
Diffusion
the process by which innovations spread amongst users
Direction
the use of personal managerial authority to establish a clear strategy and how change will occur )
Direct supervision
direct control of strategic decisions by one or a few individuals, typically focused on the effort put into the business by the employees
Disruptive innovation
this creates substantial growth by offering a new performancetrajectory that, even if initially inferior to the performance of existing technologies, has the potential to become markedly superior
Diversification
increasing the range of products or markets served by an organisation
Dogs
business units within a portfolio that have a low share in static or declining markets
Dominant logic
the set of corporate-level managerial competences applied across the portfolio of businesses
Dynamic capabilities
an organisation’s ability to renew and re-create its strategic capabilities to meet the needs of changing environments
Economies of scope
efficiency gains made through applying the organisation’s existing resources or competences to new markets or services
Education
involves persuading others of the need for, and means of, strategic change
Emergent strategy
a strategy that develops as a result of a series of decisions, in a pattern that becomes clear over time, rather than as a deliberate result of a ‘grand plan’
Entrepreneurial life cycle
this progresses through start-up, growth, maturity and exit
Exploring Strategy Model
this includes understanding the strategic position of an organisation (context); assessing strategic choices for the future (content); and managing strategy in action (process)
Feasibility
whether a strategy can work in practice
First-mover advantage
where an organisation is better off than its competitors as a result of being first to market with a new product, process or service
Five forces framework
see Porter’s five forces framework
Focus strategy
this targets a narrow segment of domain of activity and tailors its products or services to the needs of that specific segment to the exclusion of others
Forcefield analysis
this provides an initial view of change problems that need to be tackled by identifying forces for and against change
Forward integration
developing activities concerned with the output of a company’s current business
Functional structure
this divides responsibilities according to the organisation’s primary specialist roles such as production, research and sales
Game theory
this encourages an organisation to consider competitors’ likely moves and the implications of these moves for its own strategy
Global–local dilemma
the extent to which products and services may be standardised across national boundaries or need to be adapted to meet the requirements of specific national markets
Global sourcing
purchasing services and components from the most appropriate suppliers around the world, regardless of their location
Global strategy
this involves high coordination of extensive activities dispersed geographically in many countries around the world
Governance chain
this shows the roles and relationships of different groups involved in the governance of an organisation
Hypercompetition
this occurs where frequency, boldness and aggression of competitor interactions accelerate to create a condition of constant disequilibrium and change
Hypothesis
testing a methodology used particularly in strategy projects for setting priorities in investigating issues and options; widely used by strategy consulting firms and members of strategy project teams
Industry
a group of firms producing products and services that are essentially the same
Inimitable capabilities
those capabilities that competitors find difficult to imitate or obtain
Innovation
the conversion of new knowledge into a new product, process or service and the putting of this new product, process or service into actual use
Intended strategy
a strategy that is deliberately formulated or planned by managers
International strategy
a range of options for operating outside an organisation’s country of origin
Key drivers for change
the environmental factors likely to have a high impact on the success or failure of strategy
Leadership
the process of influencing an organisation (or group within an organisation) in its efforts towards achieving an aim or goal
Learning organisation
an organisation that is capable of continual regeneration due to a variety of knowledge, experience and skills within a culture that encourages questioning and challenge
Legitimacy
this is concerned with meeting the expectations within an organisational field in terms of assumptions, behaviours and strategies
Logical incrementalism
the development of strategy by experimentation and learning
Managing strategy in action
this is about how strategies are formed and how they are implemented
Market
a group of customers for specific products or services that are essentially the same (for example, a particular geographical market)
Market development
this offers existing products to new markets
Market penetration
this implies increasing share of the current markets with the current product range
Market segment
a group of customers who have similar needs that are different from customer needs in other parts of the market
Market systems
these typically involve some formalised system of ‘contracting’ for resources or inputs from other parts of an organisation and for supplying outputs to other parts of an organisation
Matrix structure
this combines different structural dimensions simultaneously, for example product divisions and geographical territories or product divisions and functional specialisms
McKinsey 7-S framework
this highlights the importance of fit between strategy, structure, systems, staff, style, skills and superordinate goals
Merger
the combination of two previously separate organisations, typically as more or less equal partners
Mission statement
this aims to provide the employees and stakeholders with clarity about the overriding purpose of the organisation
Monopoly
formally an industry with just one firm and therefore no competitive rivalry
Multidivisional structure
this is built up of separate divisions on the basis of products, services or geographical areas
Objectives
statements of specific outcomes that are to be achieved (often expressed in financial terms)
Oligopoly
a few firms dominate an industry, with the potential for limited rivalry and great power over buyers and suppliers
Open innovation
this involves the deliberate import and export of knowledge by an organisation in order to accelerate and enhance its innovation
Operational strategies
these are concerned with how the components of an organisation effectively deliver the corporate- and business-level strategies in terms of resources, processes and people
Organic development
this is where a strategy is pursued by building on and developing an organisation’s own capabilities
Organisational culture
the taken-for-granted assumptions and behaviours that make sense of people’s organisational context
Organisational field
a community of organisations that interact more frequently with one another than with those outside the field and that have developed a shared meaning system
Organisational justice
this refers to the perceived fairness of managerial actions, in terms of distribution, procedure and information
Organisational knowledge
the collective intelligence, specific to an organisation,accumulated through both formal systems and the shared experience of people in that organisation
Organisational structures
the roles, responsibilities and reporting relationships in organisations
Outsourcing
activities that were previously carried out internally are subcontracted to external suppliers

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Paradigm
the set of assumptions held in common and taken for granted in an organisation
Parental developer
an organisation that seeks to use its own central capabilities to add value to its businesses
Participation
elements of the change process are delegated by a strategic leader, who still retains authority over, and coordinates, the processes of change
Path
dependency where early events and decisions establish ‘policy paths’ that have lasting effects on subsequent events and decisions
Perfect competition
this exists where barriers to entry are low, there are many equal rivals each with very similar products, and information about competitors is freely available
Performance targets
these focus on the outputs of an organisation (or part of an organisation), such as product quality, revenues or profits
PESTEL framework
this categorises environmental influences into six main types: political, economic, social, technological, environmental and legal
Planning systems
these plan and control the allocation of resources and monitor their utilisation
Platform leadership
this refers to how large firms consciously nurture independent companies through successive waves of innovation around their basic technological ‘platform’
Political view of strategy development
stategies develop as the outcome of bargaining and negotiation among powerful interest groups (or stakeholders)
Porter’s Diamond
this suggests that locational advantages may stem from local factor conditions; local demand conditions; local related and supporting industries; and from local firm strategy structure and rivalry
Porter’s five forces
framework this helps identify the attractiveness of an industry in terms of five competitive forces: the threat of entry; the threat of substitutes; the power of buyers; the power of suppliers; and the extent of rivalry between competitors
Portfolio manager
he or she operates as an active investor in a way that shareholders in the stock market are either too dispersed or too inexpert to be able to do so
Power
the ability of individuals or groups to persuade, induce or coerce others into following certain courses of action
Project-based structure
teams are created, undertake their work (e.g. internal or external contracts) and are then dissolved
Problem child
see Question mark
Product development
organisations deliver modified or new products, or services, to existing markets
Profit
pools the different levels of profit available at different parts of the value network
Question mark
a business unit within a portfolio that is in a growing market but does not yet have high market share (also called ‘problem child’)
Rare capabilities
those capabilities that are possessed uniquely by one organisation or by a few
Recipe
a set of assumptions, norms and routines held in common within an organisational field about the appropriate purposes and strategies of organisational field members
Related diversification
diversifying into products or services that are related to the existing business
Resource-based view (RBV) of strategy
this states that the competitive advantage and superior performance of an organisation is explained by the distinctiveness of its capabilities
Resources
assets possessed by an organisation, or that it can call upon (e.g. from partners or suppliers)
Returns
the financial benefits that stakeholders are expected to receive from a strategy
Risk
the extent to which the outcomes of a strategy can be predicted
Rituals
particular activities or special events that emphasise, highlight or reinforce what is important in the culture
Rivals
organisations with similar products and services aimed at the same customer group (NB not the same as substitutes)
Routines
‘the way we do things around here’ on a day-to-day basis
Scope
indicates how far an organisation should be diversified in terms of products and markets
S-curve
the shape of the curve reflects a process of initial slow adoption of an innovation, followed by a rapid acceleration in diffusion, leading to a plateau representing the limit to demand
Situational leadership
successful leaders are able to adjust their style of leadership to the context they face
Social entrepreneurs
individuals and groups who create independent organisations to mobilise ideas and resources to address social problems, typically earning revenues but on a not-for-profit basis
Staged international expansion model
this proposes a sequential process whereby companies gradually increase their commitment to newly entered markets as they build market knowledge and capabilities
Stakeholder mapping
this identifies stakeholder expectations and power, and helps in the understanding of political priorities
Stakeholders
those individuals or groups that depend on an organisation to fulfil their own goals and on whom, in turn, the organisation depends
Star
a business unit within a portfolio that has a high market share in a growing market
Statements of corporate values
these communicate the underlying and enduring core ‘principles’ that guide an organisation’s strategy and define the way that the organisation should operate
Strategic alliance
where two or more organisations share resources and activities to pursue a strategy
Strategic business unit (SBU)
this supplies goods or services for a distinct domain of activity
Strategic capabilities
the capabilities of an organisation that contribute to its long-term survival or competitive advantage
Strategic choices
these involve the options for strategy in terms of both the directions in strategy might move and the methods by which strategy might be pursued
Strategic customer
the person to whom the strategy is primarily addressed because they have the most influence over which goods or services are purchased
Strategic drift
the tendency for strategies to develop incrementally on the basis of historical and cultural influences, but fail to keep pace with a changing environment
Strategic groups
organisations within an industry or sector with similar strategic characteristics, following similar strategies or competing on similar bases
Strategic issue-selling
the process of gaining attention and support of top management and other important stakeholders for strategic issues
Strategic lock-in
this is where users become dependent on a supplier and are unable to use another supplier without substantial switching costs
Strategic plan
this provides the data and argument in support of a strategy for the whole organisation
Strategic planners
(also known as strategy directors or corporate managers): managers with a formal responsibility for coordinating the strategy process
Strategic planning
systemised, step-by-step procedures to develop an organisation’s strategy
Strategic position
this is concerned with the impact on strategy of the external environment, the organisation’s strategic capability (resources and competences), the organisation’s goals and the organisation’s culture
Strategy
the long-term direction of an organisation
Strategy as design
this views strategy development as a logical process of analysis and evaluation
Strategy as discourse
the view that the language is important as a means by which managers communicate and explain and change strategy, but by which they also gain influence and power and establish their legitimacy and identity
Strategy as experience
this views strategy development as the outcome of people’s (not least managers) taken-for-granted assumptions and ways of doing things
Strategy as variety
this is the view that strategy bubbles up from new ideas arising from the variety of people in and around organisations
Strategy canvas
this compares competitors according to their performance on key success factors in order to develop strategies based on creating new market spaces
Strategy lenses
ways of looking at strategy issues differently in order to generate many insights
Strategy maps
these link different performance targets into a mutually supportive causal chain supporting strategic objectives
Strategy projects
these involve teams of people assigned to work on particular strategic issues over a defined period of time
Strategy statements
these should have three main themes: the fundamental goals that the organisation seeks, which typically draw on the organisation’s stated mission, vision and objectives; the scope or domain of the organisation’s activities; and the particular advantages or capabilities it has to deliver all of these
Strategy workshops
(also called strategy away-days or off-sites): these involve groups of executives working intensively for one or two days, often away from the office, on organisational strategy
Structures
these give people formally defined roles, responsibilities and lines of reporting with regard to strategy
Substitutes
products or services that offer a similar benefit to an industry’s products or services but by a different process
Suitability
assessing which proposed strategies address the key opportunities and restraints an organisation faces
Suppliers
those who supply the organisation with what it needs to produce the product or service
SWOT
the strengths, weaknesses, opportunities and threats likely to impact on strategy development
Symbols
objects, events, acts or people that convey, maintain or create meaning over and above their functional purpose
Synergy
the benefits gained where activities or assets complement each other so that their combined effect is greater that the sum of parts
Synergy manager
a corporate parent seeking to enhance value for business units by managing synergies across business units
Systems
these support and control people as they carry out structurally defined roles and responsibilities
Three horizons framework
this suggests that every organization should think of itself as comprising three types of business or activity, defined by their ‘horizons’ in terms of years
Threshold capabilities
those capabilities that are needed for an organisation to meet the necessary requirements to compete in a given market and achieve parity with competitors in that market
Tipping point
this is here demand for a product or service suddenly takes off, with explosive growth
Transnational structure
combines local responsiveness with high global coordination
Turnaround strategy
here the emphasis is on speed of change and rapid cost reduction and/or revenue generation
Value strategic capabilities
are of value when they provide potential competitive advantage in a market at a cost that allows an organisation to realise acceptable levels of return
Value chain
the categories of activities within an organisation which, together, create a product or a service
Value curves
a graphic depiction of how customers perceive competitors’ relative performance across the critical success factors
Value innovation
the creation of new market space by excelling on established critical success factors on which competitors are performing badly and/or by creating new critical success factors representing previously unrecognised customer wants
Value net
a map of organisations in a business environment demonstrating opportunities for value-creating cooperation as well as competition
Value network
inter-organisational links and relationships that are necessary to create a product or service
Vertical integration
entering into activities where the organisation is its own supplier or customer
Vision statement
concerned with the desired future state of the organisation
Yip’s globalisation framework
this sees international strategy potential as determined by market drivers, cost drivers, government drivers and competitive drivers