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39 Cards in this Set
- Front
- Back
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Calculate rating rating = % of total potential viewing audience turned to particular audience |
rating= People or households(HH)/ Population |
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HUT ( Households using TV) |
all ratings added up |
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Calculate Share share = % of the total current viewing audience tuned into particular program |
share = Persons or HH/ HUT or PUR |
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cumulative audience (cume) |
REACH ( esti. # of diff people who listened/viewed at least 5 mins within a given day part) 5 mins don't have to be consecutive. |
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What are two primary demographic, psychographic, or lifestyle characteristics used in buying TV ads? |
Gender and age |
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Currency |
C3, what people are using to buy/sell advertising time |
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LIVE LIVE plus SD LIVE plus 7 day C3 |
Live = HH tuned into a program, with VCR, allotted time LIVE + SD = Live + DVR throughout 24hr pd Live + 7 = Live and DVR in 7 day pd C3 = 3 day commercial time |
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ratings are a _____ tool |
sales |
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shares are a ____ tool |
programming tool |
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RADAR reports measure... |
network radio listening |
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psychographics |
participants' values, interests, attitudes, behaviors, etc |
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# of TV HH in America |
160.3 million |
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# of TV markets does Nielsen measure |
210 |
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# of radio markets Arbitron measures |
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Difference between Nielsen people meters and Nielsen set meters |
people meter gives info of what is being watched and by who (national) set meters large to mid-size market, only what being watched and when. Demographics in diaries |
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NTI measures |
National Television Index reports national data |
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NSI measures |
National Station Index reports local data |
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how do Arbitron PPM ratings work? |
Personal People Meters measure all types of radio. each station has been encoded with a special inaudible code that is picked up by those with meters carried by PPM panelist |
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Telephone coincidental survey |
People call in the viewer to ask what they are watching on TV |
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DMA is |
Designed Market Area; TV market area. Each county in its own DMA |
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TSA is |
Total Survey AREA; region where audience survey is conducted. Mix of MSA and DMA (broadcasters) |
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MSA is |
Metro Survey Area; region representing metro area (cities; more for radio) |
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AQH is |
Average Quarter-Hour; avg # of persons/HH tuned into a specific channel for at least 5 mins during a 15 min segment |
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How many times must radio listener be listening in the quarter hr for the to count as having listened for the entire quarter hr? |
5 mins (AQH) |
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Difference between polychronic viewing and monochronic |
Polychronics multitask, monochronic watch show and nothing else |
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Revenue and readership trend for newspapers |
All going down to due internet |
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Pass-along rate |
differs amongts media, how many people a single copy of a book, newspaper, etc |
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In what decades did readership research become primarily quantitative? |
1950s |
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What is paywall? |
Stops you from going on website unless you pay |
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types of publishing research |
readership, circulation, management, and website usability |
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Item-selection study is |
determines who reads certain parts or sections of print/online media |
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reader/non-reader study is |
get non-readers to read online publications (print to online) |
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readership profile is |
provides a demographic summary |
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Type of newspaper/mag research that is largely proprietary |
circulation; anything with economics |
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lifestyle segmentation |
people are categorized by their interests, activities, attitudes, behaviors (routined, relaxed, harried) |
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Aided recall |
respondent is shown copy of media to help them remember certain ad, article, program, etc |
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unique user |
How many people access the site |
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some things measure with readability research is |
FOG INDEX, readability based on sentence length & # of syllables per word |
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Pyramid Model |
-Unique indentified users -unique visitors -visits -page views -hits |
