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26 Cards in this Set
- Front
- Back
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Culture |
a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, that are passed along by communication and imitation from one generation to the next |
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Social Scientific Approach |
A study of intercultural communication based on the assumptions. (Numbers - predict ) |
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Interpretive Approach |
A study of of intercultural communication based on assumptions (Goal of Understanding and describe human behavior) |
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Critical Approach |
Immersing yourself in the culture to understand it better. Macro-Culture, power structures and relations. |
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Individualism/Collectivism |
Individualism - society views in individuals as independent and able to succeed on their own |
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Low Context Culture |
Relationships start and end quickly. Things get done by procedure and procedure only. Nonverbal cues mean almost nothing, spoken words are what matters. Communication is a way of exchanging info |
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High Context Culture |
Relationships depend on trust, things get done due to the relationships between people. Nonverbal cues and messages mean a lot. Communication is an art form. |
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Power Distance |
the extent to which the lower ranking individuals of a society "accept and expect that power is distributed unequally". |
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Uncertainty Avoidance |
a society's tolerance for uncertainty and ambiguity. It reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty |
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ethnocentrism |
judging another culture solely by the values and standards of one's own culture |
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defensive projection |
a defense mechanism by which your own traits and emotions are attributed to someone else |
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cosmopolitanism |
when you engage in communication with someone (or others) whom you do not see eye-to-eye with or are from completely diverse cultures of social standards, but you engage that conversation in a way that coordinates understanding |
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cultural homogenization |
refers to the reduction in cultural diversity through the popularization and diffusion of a wide array of cultural symbols |
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Private Acceptance/Public Compliance |
Compliance - Agreeing with someone or advancing a position in public, even if we continue to believe something else in private Acceptance - Private acceptance of an ideology |
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social comparison theory |
we determine our own social and personal worth based on how we stack up against others |
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Organizational Communication |
the consideration, analysis, and criticism of the role of communication in organizational contexts |
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downward communication |
occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure |
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upward communication |
the process of information flowing from the lower levels of a hierarchy to the upper levels. |
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horizontal communication |
the transmission of information between people, divisions, departments or units within the same level of organizational hierarchy. |
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gatekeeper |
the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. |
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hypodermic needle model |
model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. |
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selective exposure |
a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information. |
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Diffusion of Information |
is the process by which an innovation is communicated through certain channels over time among the members of a social system. Diffusion is a special type of communication concerned with the spread of messages that are perceived as new ideas. |
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agenda-setting theory |
if a news item is covered frequently and prominently, the audience will regard the issue as more important. |
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framing |
the media focuses attention on certain events and then places them within a field of meaning. |
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convergence |
is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms |
