• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

Card Range To Study



Play button


Play button




Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

74 Cards in this Set

  • Front
  • Back
Mass communication
Communication transmitted to large segments of the population
Means of communication and transmission; as the plural of medium, a means of communication and transmission, media refers to a number of such means, such as print, digital, and electronic media
Mass Media
Those means of transmission that are designed to reach a wide audience some examples are radio, newspapers, magazines, books, and video games, as well as Internet media such as blogs, podcast, and video sharing
The expressed and shared values, attitudes, beliefs, and practices of a social group, organization, or institution.
Public Forum
A social space that is open to all, and that serves as a place for discussion of important issues. A public forum is not always a physical space; for example a newspaper can be considered a public forum
"The Message is the Media"
A phrase coined by media theorist Marshall McLuhan asserting that every medium delivers info in a different way, and that content is fundamentally shaped by the medium of transmission
Cultural period
A time marked by a particular way of understanding the world through culture and technology.
Modern Age
The post-Medieval era; a wide span of time marked in part by technological innovations, urbanization, scientific discoveries, and globalization. It is also referred to as modernity
An artistic movement of late-19th and early-20th centuries that arose out of the widespread changes that swept the world during that period, and that questioned the limitations of "tradition" forms of art and culture
Postmodern Era
A cultural period that began during the 2nd half of the 20th century and was marked by skepticism, self-consciousness, celebration of difference, and the reappraisal of modern conventions
Grand narratives
Large-scale theories that attempt to explain that totality of human experience.
Media convergence
The process by which previously distinct technologies come to share content, tasks, and resources
Participatory culture
A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture
Cultural imperialism
The theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture, one that generally wields more economic power
Indecency that goes against public morals and exerts a corrupting influence
Obscenity is not protected by the First Amendment (limit of free speech)
Copyright Law
Law that regulates the exclusive rights given to a creator of a work (limit on free speech)
Communication that intentionally attempts to persuade its audience for ideological, political, or commercial purposes
The people who help determine which stories make it to the public, including reporters who decide what sources to use, and editors who pick what gets reported on, and which stories make it to the front page
Popular Culture
The media, products, and attitudes considered to be part of the mainstream of a given culture and the everyday life of common people; it is often distinct from more formal conceptions of culture that take into account more, social, religious beliefs and values; it is also distinct from what some consider elite or high culture
People or organizations who exert a strong influence on current trends, styles, and other expects of popular culture (reviews/critics)
Media literacy
The skill of being able to decode and process the messages and symbols transmitted via media
An image or character that generalizes and oversimplifies a particular group of people
Direct Effects Theory
A theory that assumes audiences passively accept media messages and react predictably to those messages
Agenda-setting theory
A theory stating that the mass media determines the issues the public considers important
Uses and gratifications theory
A theory stating that individuals use media to satisfy specific needs or desires
Symbolic interactionism
A theory stating that the self is derived from and develops through human interaction
Spiral of Silence
A theory stating that individuals who hold a minority opinion silence themselves to prevent social isolation
Media logic
A theory stating that common media formats and styles serve as a way of perceiving the world
Cultivation analysis
A theory stating that heavy exposure to media cultivates an illusory perception of reality
Content Analysis
A research method in which the content of media is analyzed
Social role analysis
A research method that analyses the roles that individuals take in the media
Depth interview
A research method in which researchers conduct lengthy interviews with test subjects
Rhetorical analysis
A research method that examines the styles used in media (rhetoric used)
Focus Group
A group interview in which participants respond to questions posed about a certain subject
Participant observation
A research method in which researchers try to become a part of the groups they are studying
Passive audience
The assumption that audiences passively accept the messages that media gives them
Active audience
The assumption that audiences make informed, rational decisions about media consumption
Media Bias
The allegation that media consistently favors one political position
The control of a product or service by one company
The control of a product or service by a few companies
Monopolistic Competition
The control of a product or service by numerous companies offering relatively limited products and services
First copy costs
The added cost of the first unique good produced, such as the initial copy of a print newspaper
Marginal costs
The costs per unit of a god, such as a print newspaper
The combination of media outlets across platforms
Digital Millennium Copyright Act
The piece of 1998 legislation that made digital piracy illegal while exempting internet service providers from liability
Digital divide
The difference between those who derive benefits of Internet access and those who don't
80/20 effect
The effect wherein 80% of economic profit is made from the most affluent 20% of the population
Information economy
An economic model based on selling intangible information rather than products
Economy of scale
An economic model with high first costs and low marginal costs that heavily rewards expansion and largest competitors
Experience good
A good that requires the customer to experience it in order to judge its value (information)
Switching cost
The cost that a user must pay to switch from one technological format to another
Administrative management
The potential for divisions of a single company to share the same higher-level management structure (Disney movies and parks)
Content integration
The ability of a company to use the same content across platforms
Cultural product
A product that has some influence on or connection to cultural attributes
The process of making things the same
Cultural imperialism
The takeover of a local culture by a more powerful foreign one
Hegemons of capitalism
An important part of Gramsci's theory, it refers to the powerful states or state actors who seek and find control often without resorting to military dominance (those who control the capital)
An economic force that promotes efficient, calculability, predictability, and control
Traditional Media
Media that encompass all the means of communication that existed before the introduction of the Internet and new media technology, including printed materials (books, magazines, and newspapers), broadcast communications (TV and radio), film, and music
New Media
Media that encompass all the forms of communication in the digital world, including electronic video games and the Internet
A content delivery vehicle used to syndicate news and other web contact, enabling consumers to automatically receive new digital content from a provider
Collaborative, web-based encyclopedia that is freely edited by registered users
Facebook Connect
Technology that enables uses of social networking site Facebook to connect their account with any partner website using an authentication method
The instant gratification that can be achieved by real-time content on the web
Micro Magazine
A digital subscription magazine with a specific target audience, delivered via email or RSS feed
Statute passed in the wake the 9/11 terrorist attacks that allowed federal officials greater authority in tracking and intercepting communications
SSL (secure sockets layer)
A protocol for managing the security of message transmission on the Internet
Technology adoption life cycle
Model that explains the process and factors influencing the diffusion of her technology
Experimentalists who are interested in new technology and are usually the first to acquire it which it reaches the market
Early adopters
Technically sophisticated individuals who usually buy new tech to help solve academic or professional problems
Early majority
Individuals who acquire new tech when it begins to grow in popularity
Late majority
Individuals who are less comfortable with new tech and are reluctant to change or adapt to it
Individuals who are resistant to new tech and may be critical of its use by others
The act of taking tasks traditionally performed by an individual, and delegating them to a crowd (unpaid)