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74 Cards in this Set
- Front
- Back
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Mass communication
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Communication transmitted to large segments of the population
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Media
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Means of communication and transmission; as the plural of medium, a means of communication and transmission, media refers to a number of such means, such as print, digital, and electronic media
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Mass Media
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Those means of transmission that are designed to reach a wide audience some examples are radio, newspapers, magazines, books, and video games, as well as Internet media such as blogs, podcast, and video sharing
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Culture
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The expressed and shared values, attitudes, beliefs, and practices of a social group, organization, or institution.
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Public Forum
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A social space that is open to all, and that serves as a place for discussion of important issues. A public forum is not always a physical space; for example a newspaper can be considered a public forum
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"The Message is the Media"
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A phrase coined by media theorist Marshall McLuhan asserting that every medium delivers info in a different way, and that content is fundamentally shaped by the medium of transmission
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Cultural period
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A time marked by a particular way of understanding the world through culture and technology.
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Modern Age
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The post-Medieval era; a wide span of time marked in part by technological innovations, urbanization, scientific discoveries, and globalization. It is also referred to as modernity
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Modernism
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An artistic movement of late-19th and early-20th centuries that arose out of the widespread changes that swept the world during that period, and that questioned the limitations of "tradition" forms of art and culture
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Postmodern Era
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A cultural period that began during the 2nd half of the 20th century and was marked by skepticism, self-consciousness, celebration of difference, and the reappraisal of modern conventions
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Grand narratives
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Large-scale theories that attempt to explain that totality of human experience.
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Media convergence
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The process by which previously distinct technologies come to share content, tasks, and resources
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Participatory culture
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A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture
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Cultural imperialism
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The theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture, one that generally wields more economic power
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Obscenity
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Indecency that goes against public morals and exerts a corrupting influence
Obscenity is not protected by the First Amendment (limit of free speech) |
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Copyright Law
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Law that regulates the exclusive rights given to a creator of a work (limit on free speech)
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Propaganda
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Communication that intentionally attempts to persuade its audience for ideological, political, or commercial purposes
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Gatekeepers
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The people who help determine which stories make it to the public, including reporters who decide what sources to use, and editors who pick what gets reported on, and which stories make it to the front page
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Popular Culture
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The media, products, and attitudes considered to be part of the mainstream of a given culture and the everyday life of common people; it is often distinct from more formal conceptions of culture that take into account more, social, religious beliefs and values; it is also distinct from what some consider elite or high culture
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Tastemakers
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People or organizations who exert a strong influence on current trends, styles, and other expects of popular culture (reviews/critics)
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Media literacy
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The skill of being able to decode and process the messages and symbols transmitted via media
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Sterotype
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An image or character that generalizes and oversimplifies a particular group of people
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Direct Effects Theory
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A theory that assumes audiences passively accept media messages and react predictably to those messages
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Agenda-setting theory
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A theory stating that the mass media determines the issues the public considers important
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Uses and gratifications theory
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A theory stating that individuals use media to satisfy specific needs or desires
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Symbolic interactionism
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A theory stating that the self is derived from and develops through human interaction
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Spiral of Silence
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A theory stating that individuals who hold a minority opinion silence themselves to prevent social isolation
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Media logic
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A theory stating that common media formats and styles serve as a way of perceiving the world
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Cultivation analysis
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A theory stating that heavy exposure to media cultivates an illusory perception of reality
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Content Analysis
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A research method in which the content of media is analyzed
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Social role analysis
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A research method that analyses the roles that individuals take in the media
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Depth interview
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A research method in which researchers conduct lengthy interviews with test subjects
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Rhetorical analysis
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A research method that examines the styles used in media (rhetoric used)
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Focus Group
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A group interview in which participants respond to questions posed about a certain subject
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Participant observation
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A research method in which researchers try to become a part of the groups they are studying
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Passive audience
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The assumption that audiences passively accept the messages that media gives them
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Active audience
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The assumption that audiences make informed, rational decisions about media consumption
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Media Bias
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The allegation that media consistently favors one political position
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Monopoly
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The control of a product or service by one company
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Oligopoly
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The control of a product or service by a few companies
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Monopolistic Competition
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The control of a product or service by numerous companies offering relatively limited products and services
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First copy costs
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The added cost of the first unique good produced, such as the initial copy of a print newspaper
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Marginal costs
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The costs per unit of a god, such as a print newspaper
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Synergy
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The combination of media outlets across platforms
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Digital Millennium Copyright Act
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The piece of 1998 legislation that made digital piracy illegal while exempting internet service providers from liability
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Digital divide
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The difference between those who derive benefits of Internet access and those who don't
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80/20 effect
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The effect wherein 80% of economic profit is made from the most affluent 20% of the population
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Information economy
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An economic model based on selling intangible information rather than products
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Economy of scale
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An economic model with high first costs and low marginal costs that heavily rewards expansion and largest competitors
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Experience good
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A good that requires the customer to experience it in order to judge its value (information)
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Switching cost
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The cost that a user must pay to switch from one technological format to another
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Administrative management
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The potential for divisions of a single company to share the same higher-level management structure (Disney movies and parks)
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Content integration
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The ability of a company to use the same content across platforms
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Cultural product
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A product that has some influence on or connection to cultural attributes
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Homogenization
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The process of making things the same
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Cultural imperialism
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The takeover of a local culture by a more powerful foreign one
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Hegemons of capitalism
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An important part of Gramsci's theory, it refers to the powerful states or state actors who seek and find control often without resorting to military dominance (those who control the capital)
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McDonaldization
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An economic force that promotes efficient, calculability, predictability, and control
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Traditional Media
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Media that encompass all the means of communication that existed before the introduction of the Internet and new media technology, including printed materials (books, magazines, and newspapers), broadcast communications (TV and radio), film, and music
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New Media
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Media that encompass all the forms of communication in the digital world, including electronic video games and the Internet
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RSS
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A content delivery vehicle used to syndicate news and other web contact, enabling consumers to automatically receive new digital content from a provider
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Wikipedia
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Collaborative, web-based encyclopedia that is freely edited by registered users
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Facebook Connect
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Technology that enables uses of social networking site Facebook to connect their account with any partner website using an authentication method
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Nowism
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The instant gratification that can be achieved by real-time content on the web
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Micro Magazine
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A digital subscription magazine with a specific target audience, delivered via email or RSS feed
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USA PATRIOT Act
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Statute passed in the wake the 9/11 terrorist attacks that allowed federal officials greater authority in tracking and intercepting communications
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SSL (secure sockets layer)
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A protocol for managing the security of message transmission on the Internet
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Technology adoption life cycle
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Model that explains the process and factors influencing the diffusion of her technology
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Innovators
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Experimentalists who are interested in new technology and are usually the first to acquire it which it reaches the market
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Early adopters
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Technically sophisticated individuals who usually buy new tech to help solve academic or professional problems
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Early majority
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Individuals who acquire new tech when it begins to grow in popularity
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Late majority
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Individuals who are less comfortable with new tech and are reluctant to change or adapt to it
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Laggards
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Individuals who are resistant to new tech and may be critical of its use by others
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Crowd-sourcing
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The act of taking tasks traditionally performed by an individual, and delegating them to a crowd (unpaid)
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