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69 Cards in this Set
- Front
- Back
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Color
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strongest of all design elements
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Achromatic
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neutral or without color
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Chromatic
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hue, with color
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Hue
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the name of a color, difference between colors & color families
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Value
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lightness or darkness between neutrals or chromatic colors
*Changes by adding white or black |
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Lightness
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tints
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Darkness
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shades
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Intensity
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brightness or dullness of a color
* Changes by adding gray value |
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Bright Yellow
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most enlarging
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Black
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most reducing for the physical dimension
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Seem to enlarge the wearer
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warm hues
light values bright intensities |
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Seem to reduce the size of wearer
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cool hues
dark values |
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Monochromatic
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a single hue (& its tints and shades)
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Analogous
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2-4 hues next to each other on the color wheel
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Complementary
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2 hues opposite each other on the color wheel
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Double Complimentary
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2 pairs of complements
ex: (yellow & violet, blue & orange) |
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Split Complimentary
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any hue and the 2 adjacent to it's compliment
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Triad
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3 hues equally spaced on the color wheel
ex: (red, yellow, blue) |
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Accented Neutral
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overall blend of neutrals except one
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yellow
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warm & best visibility
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red
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passion and love
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bright blues, white, gray
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coldness
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To Appear Smaller
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- dull colors
- med. or dark values - sm. med. size motifs - stripes uneven in size |
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To Add Dimension
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- bright intese colors
- light values - contrasting backgrounds - large motifs, patterns - stripes of equal width |
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4 "P"s in Marketing
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Product
Placement Price Promotion |
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Best motivation for shopping
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color & visibility
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Visibility best when
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placed next to compliment
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Vivid Monochromatic
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high intensity
*attention getting |
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Warmer Color
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more visibility
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Cooler Color
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Less visibility
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great visibility bad for
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sustained attention
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Marketing
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Process of identifying consumer needs
services and ideas to create exchanges that satisfy individual and organizational objectives. |
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Retailing
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the business activity of buying and selling goods and services to ultimate consumer
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Wholesaling
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All activities involved in selling goods & services to retailers
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Merchandising
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the business activity of planning and controlling of what is purchased and offered for sale.
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Retailing Function
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Plan and Control what is bought & sold to consumers
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Production/ Wholesale function
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Pland and control what is bougth & sold to businesses
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Flow of merchandising Avtivities
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Consumers
Wholesalers Retailers Producers |
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Merchandising specific business acitivities designed to offer:
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-the right merchandise
-at right price -right time -right quantities -right place |
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Issues and Trends Influencing current merchandising strategies
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-sameness in products
-lack customer loyalty -emphasize customer service -population(growth&migration) - Desire for value added shopping experience |
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Sameness in Products
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- product development
- store brands - customized products |
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Lack Customer Loyalty
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lifestyle merchandising
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Emphasis on Customer Service
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-Fax Ordering Service
- Online Purchase/ brick mortar return -guest ameninty kiosks - babysitting services |
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Population
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-products targeted to ethnic markets
- emphasizing products to address needs of older pop. - translation services - locating stores in target areas |
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Desire for Value
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-providing shopping experience as entertainment
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commodity merchandise
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standard basics
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single brand stores
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carry only private label
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Vertical retailers
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retailers who also maufactuer their own items
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sole proprietorship
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single person owns a store
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doors
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indiviual stores of chain stores
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overruns
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manufacturer's overproduces merchandise
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Communication about apparel through:
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advertising
visual merchandise displays catalogs publicity events-fash show |
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Goal of promotional communication
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to increase salability of product
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to achieve communication goal:
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-raise AWARENESS of product
- increase PERCIEVED VALUE to stimulate product demand (ex: celeb endorsed basketball shoes) |
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primary concern w/ promotion
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conveying accurate info. about product
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Print Advertising
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-emphasis on picture not text
-in consumer mags (target audience) |
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TV advertising
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-stronger imagery
-involvement of audience -movement/ action - viewed longer -repeated - more exposure |
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Visual Merchandising
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- internally promoting to other industry professionals
- store windows, interior settings~ experience product -consider product interactions- info. intake |
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Origins of Dress
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-Protection
-Decoration - psych. needs -Modesty - not born with it -Status |
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Functions of Dress
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-gender differences
-age -social status -group membership -ceremonial use - enhancement of sexual attractiveness |
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historical continuity of fash
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evolutionary outgrowth & elaboration
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Dramatic changes
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-unlikely in short time periods
-too innovative to be accepted |
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Culture
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- distinctive way of life of a group of people
- beliefs or customs -shared values |
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Global Village
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-worl shrinking
-communication connects us- |
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Cosmopolitan Dress
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-increased travel
-easy interaction |
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Dress
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-assemblage of modifications of the body
-supplements of the body |
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Ethnic Dress
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-captures the past of members of a group
-signify cultural heritage |
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Ethnic Dress is the
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*opposite of World Fashion
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Ethnic Dress includes
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-borrowed items from other cultures
-variations ~ NOT STATIC over time - not worn daily |
