Envi Midterm Pointers To Review

Front 1

It refers to nations that have a relatively low gross domestic product (GDP) per capita.

Back 1

Developing Economies

Front 2

This is important ways through green marketing, these benefits often influence consumer decision making, and consumers will vary in the extent to which they value these benefits.

Back 2

Consumer Benefits

Front 3

________ that understand green marketing have the opportunity to reduce their personal influences on the environment.

Back 3

Consumers

Front 4

Federal, state, and local __________ benefit in a number of ways due to green marketing. Just as consumers sometimes can lower expenditure costs and limit influences on the environment, ____________ similarly benefit from green procurement programs.

Back 4

Government

Front 5

Companies that have been singled out as standard bearers for green marketing expect significant scrutiny and publicity from environmentally questionable activity.

Back 5

Companies with established environmental reputations

Front 6

It means services refers to intangible activities that organizations provide to consumers.

Back 6

Companies highly dependent on scarce human capital.

Front 7

In their annual reports on the best 100 global brands, Business Week and Interbrands provide annual estimate of the earnings attributable to the brand.

Back 7

Companies with high brand exposure

Front 8

Companies that rely on other firms for substantial amounts of output must attend to the green marketing constraints leveled by the supplier.

Back 8

Companies with low market power

Front 9

Government implements regulations to control the manner in which an industry operates.

Back 9

Companies operating in highly regulated industries

Front 10

Industries that are highly reliant on natural resources recognize the absolute limits in the availability of natural resources.

Back 10

Companies dependent on natural resources

Front 11

It defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

Back 11

Environmental Marketing

Front 12

The study of all efforts to consume, produce, distribute, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.

Back 12

Green Marketing

Front 13

The process of planning and executing the marketing mix to facilitate consumption, production, distribution, promotion, packaging, and product reclamation in a manner that is sensitive or responsive to ecological concerns.

Back 13

Green Marketing Management

Front 14

It has positive influences on multiple participants in the economy.

Back 14

Green Marketing

Front 15

It is a major source of greenhouse gases associated with climate change.

Back 15

Fossil Fuel

Front 16

The purchasers and users of a firm s products are important stakeholders that influence the firm in many ways.

Back 16

Consumer

Front 17

It refers to components introduced into production outputs or services designed to benefit the consumer, whereas process benefits refer to tools, devices, and knowledge in throughput technology designed to facilitate manufacturing and logistics.

Back 17

Product Benefits

Front 18

The process of creating and maintaining a fit between the environment and objectives and resources of the firm.

Back 18

Green Marketing Planning

Front 19

- It should be formulated and articulated by upper management within the firm.

- It describes a firms fundamental, unique purpose, indicating what the organization intends to accomplish, the markets in which it operates, and the philosophical premises that guide its actions.

Back 19

Mission Statement

Front 20

- It is an inspirational tool that provides motivation, direction, and insight into the company s character.

- It indicates the distinctive competencies of the company that include diverse talents, passion, and open dialogue with their stakeholders.

Back 20

Mission Statement

Front 21

It is desired or needed results to be achieved by a specific time and emerge from the development of the mission statement.

Back 21

Organizational Objectives

Front 22

The law that provides the necessary policy framework, institutional mechanisms and mandate to the local government unites (LGUs) to achieve 25% waste enhanced greenhouse effect.

Back 22

RA. 9003 - Ecological Solid Waste Management Act of 2000

Front 23

It refers to the variety of life on Earth.

Back 23

Biodiversity

Front 24

It refers to construction on a previously unused piece of property. This type of development has been implicated as a factor that yields air pollution, excessive energy use, greenhouse gas production, and traffic congestion.

Back 24

Greenfield Development

Front 25

It refer to solar power cells employed outside of regional or national electricity grids. Many of these systems are installed in developing economies. One application of this is the minigrids designed for rural or island areas.

Back 25

Off-Grid Solar Systems

Front 26

It refers to the exchange of carbon trading units.

Back 26

Emission Trading

Front 27

It refers to energy available as heat emitted from within the earth crust in the form of hot water or steam. It is acquired directly for heating or electricity generation after transformation.

Back 27

Geothermal Energy

Front 28

This group of consumers tends to be cynical about its ability to bring about change, and it is relatively uneducated about ecological concerns.

Back 28

Grousers

Front 29

These consumers appreciate the merits of environmental causes, but they do not take this appreciation with them to the marketplace.

Back 29

Sprouts

Front 30

Consumers with strong environmental values that seek to bring about positive change. Individuals that identify with this segment are also inclined to be politically active in their pursuit of sustainability.

Back 30

True Blues

Front 31

These individuals are four times more likely to avoid products marketed by companies that are not environmentally conscious

Back 31

True Blues

Front 32

Formerly labeled basic browns, they do not concern themselves with sustainability or green marketing practices.

Back 32

Apathetics

Front 33

It separate potential buyers based on age, gender, income, or occupation.

Back 33

Demographics segmentation

Front 34

It is a required label for appliance sales in the United States. It provides the average yearly operating cost of an appliance as well as the average operating cost for all other products in the class.

Back 34

Energy Guide Levels

Front 35

It vary based on the size of the green market and the ability to differentiate based on the greenness of the product.

Back 35

Potential Green Marketing Strategies

Front 36

It refers to a situation in which the size of the green market is modest and the firm has limited ability to differentiate based on the greenness of product offerings.

Back 36

Lean Green Strategy

Front 37

It reflects a situation under which the market for green products is large, but the ability to differentiate based on the ecological merits of the product is low.

Back 37

Defensive Green Strategy

Front 38

It refers to a market in which the demand for ecologically sensitive products is low.

Back 38

Shaded Green Strategy

Front 39

It refers to a competitive context in which the demand for green products is large.

Back 39

Extreme Green Strategy

Front 40

Rising temperatures and volatile weather patterns adversely affect the agricultural sector and complicate efforts to speculate on future values of agricultural-based commodities.

Back 40

Agriculture

Front 41

It sites stand to lose considerably due to climate change.

Back 41

Tourism

Front 42

It is particularly susceptible to climate change. As the premiums and costs associated with underwriting policies become more difficult to assess, costs increase and the number of providers decreases.

Back 42

Insurance

Front 43

As climate change increases, government will likely act to control greenhouse gas emissions.

Back 43

Transportation and Related Costs

Front 44

Although climate change has many negative consequences, it presents enormous opportunities for entrepreneurs that develop technologies, services, and products.

Back 44

New Product / Solution Development

Front 45

It refers to the use of varied pricing strategies for toll roads based on the time of day one enters a city.

Back 45

Integrated Urban Road Pricing

Front 46

Energy consumption analysis for ________ distinguishes between large and other __________.

Back 46

Appliances

Front 47

United Nations Economic Commission for Europe (UNECE) year established?

Back 47

1947

Front 48

Year developed the Convention on Long-range Transboundary Air Pollution, which includes eight protocols outlining specific measures to reduce air pollution.

Back 48

1979

Front 49

Year of Geneva Protocol on Long-term Financing of the Cooperative Programme for Monitoring and Evaluation of the Long-range Transmission of Air Pollutants in Europe.

Back 49

1984

Front 50

The year of Helsinki Protocol on the Reduction of Sulfur Emissions.

Back 50

1985

Front 51

The year of Sofia Protocol Concerning the Control of Emissions of Nitrogen Oxides.

Back 51

1988

Front 52

The Geneva Protocol Concerning the Control of Emissions of Volatile Organic Compounds.

Back 52

1991

Front 53

The Oslo Protocol on Further Reduction of Sulfur Emissions.

Back 53

1994

Front 54

The Aarhus Protocol on Persistent Organic Pollutants (POPs).

Back 54

1998

Front 55

The Aarhus Protocol on Heavy Metals.

Back 55

1998

Front 56

The Gothenburg Protocol to Abate Acidification, Eutrophication, and Ground-level Ozone.

Back 56

1999

Front 57

The Montreal Protocol was established to address this issue.

Back 57

Ozone, 1987

Front 58

Unless it has been distilled, water is not pure, it emerge from naturally occurring substances, agriculture, urbanization, industry, and water treatment and consider first naturally occurring substances.

Back 58

Water Impurities

Front 59

It refers to the increasing use of land associated with increases in urban populations.

Back 59

Urban Expansion

Front 60

A collective term that refers to the long-term loss of ecosystem function and services due to disturbances from which the systems cannot recover unaided.

Back 60

Land Degradation

Front 61

It refers to efforts to limit the amount of resources employed in consumption. Conservation efforts provide a complement to the Kyoto Protocol.

Back 61

Energy Conservation

Front 62

It refers to process of dividing a market into distinct segments or subsets of customers that have similar needs or behave in the same way.

Back 62

Market Segmentation

Front 63

It refers to the organization’s effort to serve a selected segment within the marketplace.

Back 63

Target Marketing

Front 64

It refers to the development of the marketing mix to yield a distinctive appeal to the target segment.

Back 64

Market Positioning