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15 Cards in this Set
- Front
- Back
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4 P's/Marketing Mix |
Product Promotion Price Place |
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Channels of distribution (downstream) |
How do we provide our product to the consumers? |
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Channels of Distribution (upstream) |
Who are our suppliers? |
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Arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers |
Market Positioning |
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#1 channels of distribution |
Producer-Consumer |
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#2 channels of distribution |
Producer-Retailer-Consumer |
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#3 channels of distribution |
Producer-Wholesaler-Retailer-Consumer |
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#4 channels of distribution |
Producer-Agent-Wholesaler-Retailer-Consumer |
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Functions of Distribution Channels (8) |
Information Promotion Financing Matching Negotiation Physical Distribution Contact Risk Taking |
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Magkakasama sina Producer, Retailer and Wholesaler |
Vertical Marketing System |
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Producer - Wholesaler - Retailer |
Conventional Marketing Channel |
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Vertical Marketing System (3) |
Corporate Contractual Administered |
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People's Necessities |
Intensive Distribution |
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Use of more than one but fewer than all of the intermediaries who are willing to carry a company's product |
Selective Distribution |
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Giving a Limited Number of Dealers the exclusive rightto distribute the company's products in their territories |
Exclusive Distribution |
