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32 Cards in this Set

  • Front
  • Back
demand
a relation showing the quantities of a good that consumers are willing and able to buy at various prices per period, other things constant
law of demand
the quantity of a good demanded per period relates inversely to its price, other things constant
three reasons why law of demand is true
income effect: people by cheaper goods to increase their real income

substitution effect: the change in the relative price- the price of one good relative to the prices of other goods- causes the substitution effect

law of diminishing marginal utility: the more of a good a person consumes per period, the smaller the increase in total utility from consuming one more unit, other things constant
demand curve
a curve or line showing the quantities of a particular good demanded at various prices during a given time period, other things constant
quantity demanded
the amount demanded at a particular price
elasticity of demand
measures how responsive quantity demanded is to a price change; the percentage change in quantity demanded divided by the percentage change in price
3 kinds of elasticity
inelastic: the percent change in quantity demanded is less than the percent change in price, elasticity between 0 and 1

unit elastic: if demand is equal to one

elastic: if demand is greater than 1
elasticity and total revenue
- if demand is elastic, lower price
- if demand is inelastic raise price
3 determinants of demand elasticity
time, availability of substitutes, share of consumer budget spent on good
movement along a demand curve
quantity demanded changes
shift of demand
demand changes
5 determinants of demand
income, price of related goods, number of composition of consumers, consumer expectations, consumer tastes
supply
a relation showing the quantities of a good producers are willing and able to sell at various prices during a given period, other things constant
law of supply
the quantity of a good supplied during a given time period is usually directly related to its price, other things constant
two reasons why law of supply is true
willingness
ability
supply vs. quantity supplied
supply- entire relation between the price and quantity supplied

quantity supplied- refers to a particular amount offered for sale at a particular price (a point on a supply curve)
elasticity of supply
a measure of the responsiveness of quantity supplied to a price change; the percentage change in quantity supplied divided by the percentage change in price
3 kinds of elasticity
elastic- exceeds 1
unit elastic- =1
inelastic- between 0 and 1
determinant of supply elasticity
time
movement along a supply curve
quantity supplied changes
shift of supply
supply changes
5 determinants of supply
cost of resources, price of goods the resources could make, technology, producer expectations, number of sellers
three stages of production
-increasing marginal returns
-diminishing but positive marginal returns
-negative marginal returns
market equilibrium
where supply and demand intersect; shows market quantity and price
disequilibrium
-surplus is when supply exceeds demand (caused by price floor)
-shortage is when demand exceeds supply (caused by price ceiling)
shifts of demand curve
given an upward sloping supply curve, a rightward shift of the demand curve increases both price and quantity, and a leftward shift of the demand curve decreases both price and quantity
shifts of supply curve
given a downward sloping demand curve, a rightward shift of the supply curve decreases price, but increases quantity, and a leftward shift of the supply curve increases price, but decreases quantity
demand and supply increase
EQ Price change is indeterminate
EQ Quantity increases
demand decreases, supply increases
EQ Price falls
EQ Quantity change is indeterminate
demand increases, supply decreases
EQ Price rises
EQ Quantity change is indeterminate
demand and supply decrease
EQ price change is indeterminate
EQ quantity decreases
four market structures from most firms to least firms
perfect competition, monopolistic competition, oligopoly, monopoly