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16 Cards in this Set
- Front
- Back
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Active audience |
Fully aware of the media message and makes informed decisions about how to process and interact with media |
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Passive audience |
Passively accepts the messages the media send it. |
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Advertising in early tv shows. |
Developed and produced by a single sponsor, which gave the sponsor a large amount of control over the content of the show. |
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Auguste and Louis Lumière |
Brothers. French. Patented the Cinématographe, a light weight film projector that also functioned as a camera and printer. Made over 1,000 short films showing everyday life. |
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Fairness Doctrine |
1949, stating that if a broadcaster editorialized in favor of a position on a particular issue, they had to give equal time to all other reasonable positions on that issue. Remained in effect until 1987. |
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Gramophone |
Emile Berliner invention. Used flat discs to record sound. The flat discs were cheaper and easier to produce than were the cylinder they replaced, enabling the mass production of sound recordings. |
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Imagined community |
National identity by treating readers across the country as part of one unified group with common goals and values. |
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Mass Communication |
A message transmitted to a large audience |
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Mass media. |
Means of transmission that are designed to reach a wide audience. |
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Mechanical TV |
Devolved out of Nipkow's disc system and was pioneered by British inventor John Logie Baird. Used mechanical rotating discs to scan moving images into electrical impulses, which were transmitted by cable to screen. First commercially viable TV set and sold 10,000 units. |
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Nolan Bushnell |
American engineer and entrepreneur who founded Atari Inc |
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Parchment |
Made from treated animal skins that were scraped thin to create flexible, even surface. Wasn't monopolize by the Egyptians (papyrus). Romans began seeing folded sheets of papyrus and parchment together, and binding them between wooden covers creating the codex. |
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Ralph Baer |
Father of video games. The brown box. Magnavox Odyssey. Table Tennis game that became Pong |
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Golden age of radio |
1920's-1950's. The number of licensed radio stations exploded from 5 in 1921 to over 600 by 1925 |
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Trip to the Moon. |
A film by Méliès that came out in 1902. 30 scene movie was based on a Jules Verne novel. May have been the most widely seen production in cinema's first decade. |
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William Higinbotham |
Inventor of the 1958 Tennis for Two game, the first interactive analog computer game and one of the first electronic games to use a graphical display. |
