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11 Cards in this Set
- Front
- Back
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ethos
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using credibility as a method of persuasion
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pathos
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using logic as a method of persuasion
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logos
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appealing to emotions as a method of persuasion
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what are the factors of credibility?
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competence, trustworthiness, energeticness or charisma
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initial credibility
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impression of a speaker's credibility that listeners have before the speaker starts a speech
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derived credibility
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perceptions of a speaker's competence, trustworthiness, and dynamism based on what the speaker says and does during a speech
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terminal credibility
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the final impresssion listener's have of a speaker's credibility after the speech has finished
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What is a fallacy?
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false reasoning that occurs when someone attempts to persuade w/out adequate evidence
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casual fallacy
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making a faulty cause and effect connection between two things or events
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bandwagon fallacy
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reasoning that suggests the b/c everyone else believes something, then it must be valid
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either-or fallacy
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oversimplifying an issue as having only one of two outcomes or choices
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