Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

7 Cards in this Set

  • Front
  • Back

cognitive dissonance

the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce


a positive or negative reaction to a person, object, or idea

Implicit Association Test

a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts - such as black or white with good or bad

Theory of Planned Behavior

the theory that attitudes towards a specific behavior combine with subjective norms and perceived control to influence a person's actions

Central Route to Persuasion

the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments

Peripheral Route to Persuasion

the process by which a person does not think carefully about a communication and is influenced instead by superficial cues

Hovland's Model of Persuasion

Which factor's influenced the success or failure of persuasion

-characteristics of the communicator

-characteristics of the communication

-characteristics of the situation