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23 Cards in this Set
- Front
- Back
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The generation of children born after world war 2 |
Baby boomers |
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The incidents of co habitatation or households composed of unmarried partners is low and the occurrence |
Blended family |
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Refers to the alternative firms that could provide a product to satisfy a specific market needs |
Competition |
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A grassroots movement started in many asian countries to increase the influence power and rights of consumers in dealing with institutions |
Consumerism |
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Incorporate the set of values ideas and attitudes that are learned and share among the members of a group |
Culture |
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Describing a population accourding to selected characteristic such as age gender ethnicity income occupation |
Demographics |
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The money that remains after paying for taxes and necessity |
Discretionary income |
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Money of a consumer has left after paying to use food shelteer clothing and transfortation |
Disposable income |
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Pertains to the oncome expenditures and resources that affect the cost of running a business and household |
Economy |
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Any activity that uses some form of electronic communication in the inventory exchange advertisent distribution and payment of goods and seervices |
EleCtric commerce |
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The process of continually acquaring information on events occuring outside the org. To identify and interpret potential trends |
Environmental scanning |
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Which use internet base technologies permt communication between a company and its supplier distributors and other partners such as advertising agencies |
Extranets |
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Denoting those born after the baby boomer period. ( baby busters) |
Generation x |
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Usually includes those born between 1977 1994. Echo boomers |
Generation y |
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The total amount of moneu made in one year by a person household or family unit |
Gross income |
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Internet based network used withing boundaries of an organization |
Intranet |
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The transformative power of technology may be best illustrated by the rapid growth of the |
Marketspace |
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Programs which are combinations of the marketing mix that reflect the unique attitudes, ancestry communication preferences and lifestyles of different group |
Multicultural marketing |
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Consist of restriction that laws in different asian countries place on bussiness with regard to the conduct of its activities |
Regulation |
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Where an industry attempts to police itself |
Self Regulations |
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Environment include the demographic characteristic of the population and its values |
Social forces |
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Refers to inventions or innovations from applied science or engineering research |
Technology |
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Concern for obtaning the best quality features and performance of a product service |
Value consciousness |
