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30 Cards in this Set
- Front
- Back
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Is marketing that targets markets throughout the world |
Global marketing |
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Recognizing and reacting to international marketing opportunities |
Global vision |
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A company that is heavily engaged in international trade l, move resources, goods, services, and skills across national boundaries without regard to the country in which the headquarters is location |
Multinational corporation |
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Ted Levitt’s use of the term global marketing standardization |
Presumed that the markets throughout the world are becoming more alike and that globally standardized production can be sold the same way all over the world. |
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Multidomestic stratagy |
Multinational corporations enable subsidiaries to compete independently in domestic markets. |
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Tax levied on the goods entering a country |
Tariff |
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A limit on the amount of specific product that can enter a country |
Quota |
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Is an exclusion of all products from certain countries |
Boycott |
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Law compelling a company earning foreign exchange from exports to sell the foreign currency to a control agency |
Exchange control |
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Common trade alliance, occurs when several countries agree to work together to form a common trade area which enhances trade opportunities. |
Marketing grouping |
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An agreement to stimulate international trade |
Trade agreement |
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Selling domestic products abroad |
Exporting |
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Most common intermediary is the export merchant |
Buyer for export |
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Operates primarily in agriculture and raw materials |
Export broker |
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Acts like a manufacturer agent for the exporter |
Export agent |
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Licensing |
The legal process whereby a licensor agrees to let another firm use its manufacturing process trademarks patents decreases and other proprietary knowledge |
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Private label manufactureringn |
Contract manufacturing |
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Domestic firm buys part of foreign firm |
Joint venture |
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Direct foreign investment |
Active ownership of foreign company most risk |
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Dumping |
Products are sold below cost or below selling price in domestic market |
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Countertrade |
All or part of the payment forbids or services is in the form of another food or service |
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Agreement that dramatically lowered trade barriers worldwide affecting several major industries in the world trading practices. |
Uruguay round |
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What did the World trade agreement replace ? |
GATT general agreement on tariffs and trade |
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Canada, US and Mexico agreement |
NAFTA |
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Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua |
CAFTA |
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27 member states in Europe |
EU |
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Largest economy in the world with a GDP of 18 trillion |
EU |
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Offers low interest rate loans to developing nations |
World bank |
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Makes short term loans to member groups that can’t meet budget |
International Monetary Fund IMF |
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Promotes discussion between industrial and emerging market countries on key issues related to stability. |
G-20 |
