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10 Cards in this Set
- Front
- Back
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The most widely used document issued by PR practitioners to the news media is the:
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News release
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This type of "memo" often bulleted alerts media about upcoming interview opportunities , among interview opportunities, among other uses
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Media alert
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Editors want the main facts of a news release explained in the
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opening paragraph
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A quick reference tool, usually one page "crib sheet in style" that gives a reporter additional info about a product or company is
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Fact Sheet
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What is not a problem with regard to email releases?
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Credibility associated with online technologies
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PR Newswire and Business Wire are:
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Electronic News distribution services
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A key to a successful news release sent by email is:
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A good subject line
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The purpose of a "pitch" is to
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Many PR practitioners and publicists will write a short letter or note to the editor that tries to grab their attention.
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A news release should usually begin in an anecdotal form and work its way to an eventual climax later in the story.
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False
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The lead paragraph of a release should be
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answering the five W's with a summary lead.
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