Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
32 Cards in this Set
- Front
- Back
What are the three steps to the writing process?
|
Planning, writing, and completing
|
|
General purpose
|
to inform, persuade, or to collaborate with your audience
|
|
Specific purpose
|
to determine the specific purpose, think of how the audience's ideas or behavior should be affected by the message.
|
|
Journalistic approach
|
Check to see whether your message answers who, what, when, where, why, and how
|
|
medium
|
the form through which you choose to communicate your message.
|
|
Topic
|
the broad subject
|
|
Main idea
|
a specific statement about the topic of your message
|
|
Scope
|
the range of information you present, the overall length, and the level of detail
|
|
"you" attitude
|
by speaking and writing in terms of your audience's wishes, interest, hopes, and preferences.
|
|
Bias-free language
|
avoid words and phrases that might offend your audience
|
|
Style
|
the way you use your words to achieve a certain tone
|
|
Tone
|
Overall impression
|
|
Functional words
|
(conjunctions, prepositions, articles, and pronouns) express the relationships among content words (nouns, verbs, adjectives, and adverbs)
|
|
Content words
|
have both denotative (explicit, specific) meaning and a connotative (implicit, associative) meaning
|
|
Denotative meaning
|
the literal, or dictionary, meaning
|
|
Connotative meaning
|
includes all the associations and feelings evoked by the word.
|
|
Abstract word
|
expresses a concept, quality, or characteristic
|
|
Concrete word
|
stands for something you can touch or see.
|
|
Simple sentence
|
has one main clause
|
|
Compound sentence
|
has two main clauses
|
|
Complex sentence
|
has one main clause and one subordinate clause.
|
|
Compound-complex sentence
|
has two main clauses and at least one dependent clause
|
|
Topic sentence
|
the sentence that introduces the topic
|
|
Heading
|
a brief title that tells readers about the content of the section that follows.
|
|
Subheadings
|
are subordinate to headings, indicating subsections with a major section.
|
|
Descriptive headings
|
identify topic but do little more.
|
|
Informative headings
|
generally more helpful than descriptive ones
|
|
Typeface
|
refers to the physical design of letters, numbers, and other text characters.
|
|
Serif typefaces
|
have small crosslines (serifs) at the ends of each letter stroke
|
|
Sans Serif typefaces
|
have no serifs
|
|
What is media richness?
|
A medium's ability to
1. convey a message through more than one informational cue 2. facilitate feedback 3. establish personal focus |
|
Steps to establish credibility
|
Honesty
Objectivity Awareness of audience needs Credentials, knowledge, exp Endorsements Performance Communication style |