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9 Cards in this Set

  • Front
  • Back

Business environment

Means the sum total of all individuals or Institutions and other forces that are outside the control of a business enterprise but that may affect its performance

Dimensions or components or elements of business environment

Economic social political legal technological

Economic environment

Change in disposable income of people


inflation rates


interest rates


value of Rupee


stock market indices

Social environment

Customs and traditions


Values


Social trends


Society's expectation from business

Political environment

General stability of the government


peace in the country


specific attitude that elected government representatives hold towards business

Legal environment

Legislations passed by the government


administrative orders issued by government authorities


Court judgements


decisions rendered by various Commission and Agencies at every level of the government Centre ,state or local

Technological environment

Scientific improvements and innovations which provide new ways of producing goods and services



new methods and techniques of operating a business

Features or characteristics of business environment

1 Totality of external forces


2 specific and general forces


3 interrelatedness


4 dynamic nature


5 uncertainty


6 complexity


7 relativity

Importance of business environment

1 Help the form to identify opportunities and getting the first mover advantage


2 helps the firm to identify threats and early warning signals


3 helps in assisting in planning and policy formation


4 helps in tapping useful resources


5 helps in coping with Rapid changes 6 helps in improving performance