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10 Cards in this Set
- Front
- Back
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Value
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good quality at fair prices
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Total Product Offer
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everything consumers evaluate when deciding to buy something
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Product Line
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group of products physically similar or are intended to for similar markets
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Product Mix
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combination of products offered by manufacturer
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Product Differentiation
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creation of real or perceived product differences. Ex: dasani water vs. aquafina
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Convenience Goods and Services
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products consumers want frequently w/ a minimum effort. Ex: gum, milk, gas
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Shopping Goods and Services
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products consumers buy only after company value, quality, and price from a variety of sellers. Ex: sears sells clothes and appliances
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Specialty Goods and Services
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products with unique characteristics & brand identity. Ex: expensive wines, lexus, Mercedes cars
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Unsought Goods and Services
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products consumers are unaware of. Ex: burial services, car-towing services
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Industrial Goods
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products used in production of other products. ( business goods or B2B goods). Ex: tv’s from best buy
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