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67 Cards in this Set
- Front
- Back
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What percentage of communication is non- verbal?
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98%
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What is genderlect derived from?
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*Dialect
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What do linguists study?
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thy study the act
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This gender seeks connection when communicating.
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females
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What is genderlect derived from?
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*Dialect
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This grouup uses language to top each other.
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males
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Deborah Tannen was a....
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linguist
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What was Tannens points concerning cross cultural approach?
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-doesn't assume men are trying to dominate women
-stylistic differences are two dixtinct cultural dialects -a particular style is not inferior or superior |
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What do men seek?
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status and independence
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What threatens a mans need for freedom & conquest?
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a womens need for intimacy
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How was Tannens approach reflected in "You've got mail?"
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-John Hanks is more aggressive/ competitive
-while meg is more empathetic to her customers/ rapport talk |
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What is propaganda?
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the packaging of truth and liestogether to convey a point of view, ideology, etc.
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What is propaganda used for?
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used for the purpose of persuading
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What is cultural studies and what does it screen?
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-it screens technological determinism
-it is where culture is more important than technology |
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What is cultural dterminism?
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culture shapes the use of technology
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What do we expect from the media?
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we expect the nedia to tell us what is going on around the world ( Map of the world)
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When it comes to story telling, which gender group tends to tell more stories?
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men--try to make jokes or make themselves look good
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What do men use questions for?
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to engage in verbal sparring
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In Network, what role do the ratings play?
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* when Howard said he would kill himself, his ratings went up.
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Howard Beal went from newsman to....
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the voice of the people
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Why did the ratings in Network start to decrease?
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this is b/c the people want to hear that they are in control.
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According to the class, who had the control in networking?
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the audience
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What was the ideology in networking?
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the global corporation delivering to audiences what they want to hear & see.
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How does TV turn us on?
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it connects us to the people we identify with
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Who was the intended audience for Teletubbies?
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1 yr olds
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Why was Teletubbies so effective?
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-they are prelinguistic/ don't talk yet
-very interactive |
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Does Teletubbies really teach anything and what really matters in this case..intention or effect?
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-teaches how to socialize into TV
-intentiondoesn't really matter, effect does |
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What does the yellow ribbon symbolize?
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it was a sign of acceptance and forgiveness
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What is democratic pluralism?
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the pretense that society is held together by common norms, including equal opportunity, respect for diversity ,etc.
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What role does mass media serve in culture and society?
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mass media serves as a tool for those who are in positions of power in society to consolidate and maintain their dominance in society.
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Where do people get their meanings?
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we learn what signs mean through discourse of communication and culture
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Who is George Gerbner?
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the main man behind the cultivation theory
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According to George Gerbner what is the dominate force that shapes society?
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TV...which enters people's lives as infants
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What is globilization?
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-same values or ideas shared by billions across the world that is presented by the media
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Why does Gerbner believe there is a link between TV and violence?
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b/c it all depends on how much TV you watch
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What is agenda setting?
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*the fact that the media is not responible for telling us what to think, but what to think about
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In the cultural studies, what is the primary shaper of culture?
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*media
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In the cultural studies, who is in control?
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corporations
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Propaganda deals primarily with this study...
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cultural study
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What are the two ways we experience the world?
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*direct and indirect experience
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Media is a sysytem of what..?
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*signs and symbols that are all interconnected and understood
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From the system of symbols, what values are then derived?
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economic,social,and personal values
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Semiotics is concerned with what ...?
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anything that can stand for something else
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What is the main purpose behind the cultivation theory?
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*that media cultivates behavior or attitude.
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What is the link between TV and violence that Gerbner refers to?
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it is the link between exposure to images, which in turn creates the
behavior Ex. the idea that video games will get people ready for war |
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What is meant by "minds plowed by TV?"
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The more TV you watch , the more you tend to think that there is alot more violence out there than there really is
*they grow fearful thoughts |
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What is mainstreaming?
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the process by which heavy viewers develop a commonality of outlook through constant exposure to the same images and labels
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What is resonance?
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repeated symbolic portrayal of violence on the screen can cause the viewer to replay the real life experience over and over in his/her mind.
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What is meant by "powerful ideological tools?"
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*hall believes that the media functions to maintain dominance of the powerful and to exploit the poor and powerless.
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Where do people get their "meanings?"
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through communication and culture
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What role does "corporate control" play in mass media?
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*they produce and distribute the vast majority of info. we recieve.
*helps prevent any other stories from being told |
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What role did the media play on the Gulf War?
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they used propaganda to gain support towards the war
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What is the cominant force in the cultivation theory and why?
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TV b/c it has even surpassed religion as the key storyteller in our culture
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Who is most affected by the media agenda in the agenda setting process?
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A) those susceptible havwe a high need for orientation or index for curiosity
B)those in need when oreintation arises from high relevance and uncertainty |
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What does the chapter have to say about the NCAA?
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people pay attention to this for different reasons, but the media makes certain things about it more salient than others.
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What is framing and who puts great emphasis on it?
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McCombs emphasized that the media influence the way we think (by this process called framing)
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What does McCluhan deem most important?
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Mass Technology
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In agenda setting what are the two views?
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1. The fact that the media is in control (determines what and how the public thinks)
2.The fact that the audience is in control |
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What is the result of the transfer of news agenda to public agenda?
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people judge certain things important according to what the public judges important.
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Who sets the agenda?
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gatekeepers
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In Wag the dog, what was the role of the Fad king?
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he was the trend setter, wanted to know what trends/ package would appeal to the public.
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How was network a form of Cultivation theory?
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When Beal said that he wanted to kill himself, the public reacted to that
*Violence is the #1 thing on TV and TV is the dominant force that shapes society |
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What is meant by the "production of consent?"
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how the masses think
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How is agenda setting different than propaganda?
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*Agenda setting is more subtle and you have a choice. (it doesn't tell you what to think, just what to think about)
*Propaganda tells you what to do and what to think (mixture of truth and lies to persuade you to think one thing) |
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What technologies did Mr.fixit use?
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everything--- it was a giant special effect
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What are the 5 types of talk in rapport talk?
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1. Public vs. Private Speaking
2. Telling a story 3. Listening 4. Asking Questions 5. Conflict |
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The idea that we get an idea of the world by corporations, through technology, to the people; goes under what theory/ study?
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Cultural studies
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