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10 Cards in this Set

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  • Back

AVOIDABLE COST (229)

Cost that would not be incurred-that is , costs that would be avoided- if the decision were not made. EX: if the product or program was not launched. IT is a concern when a marketer is considering a price drop.

BUNDLING (242)

When several prducts or services are sold together as a package for one price.

CONTRIBUTION MARGIN (230)

For a product is the revenue less the avoidable costs that are directly attrutable tothe product in question.

COST-BASED PRICING (222)

Which is often used in b2b marketing. Pricing runs the risk of losing profits or pricing too high for the market.

DEMAND CURVE (231)

Shows what quantity of product will be sold in a market at different price levels.

ELASTICITY (232)

Refers to the tendency of demand toreact to changes in price; generally high prices yeild lower demand and vice-versa.

EVALUATED PRICE (223)

Can be very different fromthe price that is charged or te value exchanged

FORWARD-LOOKING INCREMENTAL COST(229)

The cost that will be incurred for the next units or unit or product or service that will be sold when the desicion is implemented, they are the next cost to be incurred.

INTEGRATIVE BARGAINING (249)

An approach in which multiple diminsions are considered simultaneously

LEARNING CURVE (239)

A special case of penetration pricing occurs when management in a company believes that competitive advantage can be achieved through running down a learning curve.