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9 Cards in this Set
- Front
- Back
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Imagery |
Pose suggests Scale suggests What dress wear conveys Action Suggests What it/is Highlights
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Layout |
Placement Where it draws the eye Simple/intricate Straight diagonal What it lets us understand If it’s clear Shadows-what that suggests
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Typography |
Sans serif (simple) Serif (intricate) Same/different fonts used Drop capitals, all caps Scale What it does or conveys |
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Decoration |
Overly designed uncomfortable Unattractive Detail Contrast Colour, pattern Feminine/masculine Traditional/modern |
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Materials |
Expense What does it add Uniqueness Weight Durability Structure/support Colour, tone, reflectiveness |
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Target market |
What the expense entails What the design entails Occasion Age |
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Function |
What it is, what it does Scale Form Use of materials Part of design that is as for function |
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Fitness for purpose |
Storage Easy of moving Balance Speed Environment |
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Style |
Modern Sleek Colour Proportions Minimalist Masculine/feminine Size of shapes |
