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19 Cards in this Set
- Front
- Back
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mass media
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various modes of communication intended to reach a mass audience—including television, radio, newspapers, newsmagazines, and the Internet
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prior restraint
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government intervention to prevent the publication of material it finds objectionable
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advocacy journalism
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news outlets that present news with eithger an explicit or implicit point of view favoring certain political positions
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watchdog
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the media's role in keeping a close eye on politicians and presenting stories and information that politicians might not willingly reveal to the media on their own
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horse race
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a focus in election coverage on who and what are up or down in the latest poll numbers
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earned media
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news coverage that is determined to be important to a news outlet's audience, solely by virtue of the news story's content
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paid media
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advertising
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microtargeting
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campaign efforts that aim to hit particular voters with very specific messages tied to their individual demographics and attitudes
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bias
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favorable treatment to certain politicians, policy positions, groups, and political outcomes
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minimal effect
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the theory that change in voting intent as a result of mass media exposure was relatively rare
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adgenda setting
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the media's role in determining which issues the public considers important, by covering some issues and ignoring others
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priming
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a media effect in which the public assesses the performance of politicians and candidates in terms of issues that the media has emphasized
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framing
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a media effect in which a journalist simplifies and condenses information in a story in order to put the issue into clear focus for the audience
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selective exposure
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the tendency of people to expose themselves to information that is in accord with their beliefs
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selective perception
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the tendency of individuals to interpret information in ways consistent with their beliefs
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selective retention
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the tendency of individuals to recall information that is consistent with existing beliefs and to discard information that runs counter to them
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cognitive dissonance
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a state in which some of one's attitudes, beliefs, or understandings are inconsistent with others
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political attentiveness
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and idividual's general attention to and knowledge of politics
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political predisposition
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the interest, values, and experiences that help organize one's thinking about politics
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