Adv 319 Test 3

Front 1

Personal Motives for Shopping

Back 1

-diversion
-self-gratification
-the thrill of the hunt
-physical activity

Front 2

Social Motives for Shopping

Back 2

-social experiences
-sharing of common interests
-peer group attractions

Front 3

Consumers who dislike shopping embrace the _____ and other forms of direct marketing to make shopping quicker, easy, and less personally involving.

Back 3

internet

Front 4

Benefits of e-commerce

Back 4

good customer service, more options, more convenience

Front 5

Limitations of e-commerce

Back 5

lack of security, fraud, actual shopping experience, shipping charges

Front 6

Store image

Back 6

personality of the store

Front 7

What factors shape or influence store image?

Back 7

Function and emotional attributes. Ex. interior design, return policies, credit availability

Front 8

How do store environments influence purchases?

Back 8

the perceived level of crowding within the store may also affect shopping behavior, reducing shopping for some consumers while appealing to other segments. Retail environments will have to build brand images rather than just places to sell products

Front 9

POP Stimulus

Back 9

Point of Purchase. A POP can be an elaborate product display or demonstration, a coupon-dispensing machine, or an employee who gives out free samples of a new cookie in the grocery aisle

Front 10

Spontaneous shopping

Back 10

unplanned, impulsive, pop, salesperson influence

Front 11

Negative disconfirmation

Back 11

product delivers less than expected

Front 12

positive disconfirmation

Back 12

more than expected

Front 13

Lateral Cycling

Back 13

one consumer exchanges something she owns with someone else for something she owns. "Freegans"

Front 14

Iconic Transfer Rituals

Back 14

take pictures and videos of objects before they are transfered

Front 15

Transition Place Rituals

Back 15

put the items in an out of the way location prior to disposal

Front 16

Ritual Cleansing

Back 16

wash, iron, and or specially wrap the items before giving them away

Front 17

Reference Groups

Back 17

any actual/imaginary person or group of people who significantly influences an individual's evaluations, aspirations, or behavior

Front 18

Normative Reference Groups

Back 18

when individuals alter their behaviors or beliefs to meet the expectationg od a particular group Ex. our parents

Front 19

Informational Reference Groups

Back 19

when people have difficulty assessing product or brand characteristics by their own observations or contact

Front 20

Value-expressive

Back 20

when a need for psychological association with a group causes acceptance of its values, attitudes, or behvaiors

Front 21

Membership Reference Groups

Back 21

People we know. individuals are recognized as members of a group, they have achieved formal acceptance status in the group. Advertisers use ordinary people

Front 22

Aspirational Reference Groups

Back 22

exhibit a desire to adopt the norms, values, and behaviors of others with whom the individuals aspire to associate. Celebrity spoksperson. Ex. gatorade

Front 23

Avoidance reference group

Back 23

motivation to distance oneself from other people/groups Ex. anti-drug

Front 24

Virtual groups

Back 24

base don a virtual communities rather than gepgraphic ones ex. avatars

Front 25

Brand community

Back 25

group of consumers who are a set of social realtionships based upon usage or interest in a product. Harley

Front 26

Consumer tribes

Back 26

share emotions, moral beliefs, styles of life, and affiliated product

Front 27

anti-brand communities

Back 27

coalesce around a celebrity, store, or brand--but in this case they're united buy their disdain for it

Front 28

Deindividuation

Back 28

individual identities become submerged within a group. Ex. behave more wildly at costume parties or on Haloween

Front 29

Social Loafing

Back 29

people don't devote as much to a task when their contribution is part of a larger group. Group orjects

Front 30

Risky Shift

Back 30

group memebers show a greater willingness to consider riskier alternatives following group discussion

Front 31

opinion leadership

Back 31

a person who influences the decisions of others

Front 32

Market mavens

Back 32

actively involved in transmitting marketplace information of all types. Ex. alaskan woman vaseline found. Just into shopping and aware of what's happening in the marketplace. overall knowledge of how and where to get products

Front 33

Surrogate Consumers

Back 33

act as agents to guide, direct, and conduct activities in marketplace. Interior decorators, stockbrokers, professional shoppers, college consultants. Consumer has control over decision making functions.