67 Steps

Front 1

Step 1 - The Billionaire Mind and Jennifer Lopez's Voice!

Back 1

Awareness

Deserve It Factor

Front 2

Step 2 - Blue-Footed Booby Birds, ESS & The 500 Year Old Mind

Back 2

Increase your Speed of Adaptability

Think of all "failures" as experiments

Don't take black & white positions - be flexible

ESS - Environmentally Stable Strategy

- Cut deals with everyone

- Avoid Certainty Bias

- Must be stability in your strategy

- Strike a new ESS if things change

Front 3

Step 3 - Sam Walton's Night in a Brazilian Jail, Stealing from McDonald's & Michael Jordan's Humility

Back 3

Humility in Action

Listen & Implement

Rate Yourself (1-10) in Humility

-How many books, mentors, competitors & money spent

Front 4

Step 4 - Picasso's Rising Tide & The Law of 33%

Back 4

Law of 33% - 33% above, 33% below & 33% on same level (at least 10-20 years ahead or behind)

Find Mentors:

- you learn by osmosis

- be a learning machine

- be interesting

- show up

- in-person mentorship

- give, give, give ... reward

- be persistent

Front 5

Step 5 - My Poor Friends & Cameron Diaz's Parrot

Back 5

Be a question person - ask genuine ?'s

Be full of quotes (humility)

Become a self-learning machine

Identify patterns between successful vs. unsuccessful, healthy vs. unhealthy, loving vs. non-loving, etc.

Observe successful people's behavior

Spread good memes

Be a truth seeker

Front 6

Step 6 - Sculpture vs. The Lottery & The Anthropic Media Bias

Back 6

Avoid Media Bias - avoid watching the news

Dump Lottery Ticket Philosophy

Sculpture Approach - BIG ROCK chipped away

Front 7

Step 7 - Martin Seligman's Salary Slave & Learned Helplessness

Back 7

Be in a state of self-education

Take risks

Transition on an 18-month goals basis

Convert helplessness --> creativity

Innovate your way out of any issue

Google It!

Don't ever give up! Don't quit!

Front 8

Step 8 - The Integrated Good Life & The Four Pillars of Eudamonia

Back 8

Live an integrated "good" life

Decompartmentalize your life

Increase your edge effect

Tap dance to work

Front 9

Step 9 - Warren Buffett's Book-a-Day Diet & Making War with a Multitude of Counselors

Back 9

Simulate results - reading biographies & advice from mentors

Have a TEAM of counselors, mentors, etc.

Read a book-a-day (e.g. gold miner)

Front 10

Step 10 - Stoic vs. Epicurean, Arnold's 1,000 reps, Apache Cold Showers & the Spartan Whipping Post

Back 10

Toughen up

- avoid going the "easy" route

- add toughness to your routine

- "Today we go to war"

Take cold showers

Walk closer places & turn off tech moree

Step outside your comfort zone

Embrace failure

Face your fears

Be an investor!

Take the stairs

Be a Spartan!

Front 11

Step 11 - The Whispers of 10,000 generations, Dunbar's 150 & Evolutionary Mismatch

Back 11

Question your gut reactions

Don't eat out as much

Be a master of these impulses

Front 12

Step 12 - Mike's Stack of Resumes, My 96-year old grandma & your Eulerian Destiny

Back 12

Find the destiny of all 4 pillars

Define your 1 sentence business plan (6 words - KISS)

- E.g. "I am going to teach and to spread love"

Remember the 5% (something that you can excel in)

Front 13

Step 13 - The Amish Vacation, Tap Dancing to Work & Avoiding What You Love

Back 13

Do NOT live for vacation - make it a cycle for down time

Do what you like not love - tap dance

Avoid Picasso's dichotomy

Front 14

Step 14 - The Shaolin Monk & Touching An Electric Fence

Back 14

Endgame mindset: optimistic

Day-to-day: Have a preparation mindset

Pain in your heel from not preparing

Front 15

Step 15 - Descartes & Solving Problems with a Calculator

Back 15

Be able to quantify things

Use rough estimates (e.g. Fibonacci)

Make decisions based on these probabilities

Front 16

Step 16 - Rousseau, The Renaissance Man & Iron Sharpening Iron

Back 16

Be a simulation machine

Be a Renaissance Man/Woman

Be eclectic - study a variety of subjects

Do a personal inventory - what do you know?

Develop various skillsets

Iron sharpens iron - it's not easy, but it's worth it

Front 17

Step 17 - Elon Musk's 14-Hour Workday vs. The 4-Hour Workweek

Back 17

Learn to love the grind - Do the right thing!

Can't outsource everything

Have to put in the hours

Front 18

Step 18 - Man-on-the-moon contrast keeping easy things easy

Back 18

Use the contrast bias to make things comparatively easy!

Keep simple things simple - put your clothes out night before (or week before)

Hire out simple tasks that don't create much value

Make hard things hard

Front 19

Step 19 - Amazon & The $32,000 Brain Budget

Back 19

Spend 30% of discretionary income on books, mentors, & seminars

If someone tells you about a book, buy it

Front 20

Step 20 - Richard Branson's Hurricane & The Imaginary World of Kanye West

Back 20

Design your ideal life

Reverse engineer it

Be patient

Front 21

Step 21 - Mastering the Four P.A.S.E. Energies & Casanovas Chameleon

Back 21

P.A.S.E. (Practical Action Social Emotional)

Practice analyzing people

Practice bring out each character methodically

Practice becoming more persuasive by being a chameleon

Front 22

Step 22 - The Seven-Fold Path to The Obvious Signs

Back 22

Seven fold Path:

1. Ask yourself a question

2. Research the answer to that question

3. From the research, make a sample answer

4. Test it for a while

5. Observe

6. Step back and analyze what you've observed

7. Make war with a multitude of counselors

IMP: Avoid Black and White thinking

Front 23

Step 23 - Landing your plane on the Great Wall

Back 23

You must have FAITH

You must look back

You must innovate through the walls - create momentum

Front 24

Step 24 - Gandhi's Funeral, Stephen Covey's Wars, & Flurries of Activity

Back 24

Funeral Test

Your 4 Wars: Health, Wealth, Love & Happiness

Win WARS! - Avoid flurries of activity

Front 25

Step 25 - Joel Salatin on Nature Laughing Last, The Respect of Seasons, and the Terrible Twos

Back 25

Remember that nature has its own plans and cycles

Everything takes time

Understand nature's timing - need 4 seasons to grow

Front 26

Step 26 - Belts, Suspenders, Failing to Fail, The 6 Sigma Heartbeat & How to Not Crash Your F-22

Back 26

No expectation of failure

Belt & Suspenders - no single points of failure - build redundancy

Do your hard stuff early

Make 3 plans - best, most likely, worst

Front 27

Step 27 - The Frontman & The Two Ways to Pick Your Trench Mate

Back 27

Find trenchmates: loyal and complimentary

Selection methodology

- Forget interviews - check references

- Slow and steady - let there be a good bit of time transpire

Front 28

Step 28 - Lao Tzu's and John Wooden's Terrible Horrible No Good Very Bad Day

Back 28

Prepare for a rainy day

Do what is hard when it is easy

Plan your tomorrow today

Front 29

Step 29 - Stephen Hawking, Entropy, & Remembering the Future

Back 29

Entropy - things become more disorderly over time

Inject energy into your life daily - carpe diem

Become a client of great thinkers (a lifelong learner)

Front 30

Step 30 - Peter Drucker, The Cluttered Attic and The Invention of Rules

Back 30

Avoid disabling ignorance

Remove one belief each year

Front 31

Step 31 - Delegating to Shalini & Sam Walton's Over-the-Shoulder Style

Back 31

You cannot delegate what you don't know

Learn the basics of everything that is integral to your life success: health, wealth, love & happiness

Front 32

Step 32 - Slot Machine Probability & Chasing the Mirage

Back 32

Stop being so black and white - be more observant

Always weigh the probabilities and go with the better

Don't chase after the oases

Things take time and the world will eventually catch up with your diligence

Front 33

Step 33 - Teaching Pigs to Fly & Pushing on Strings

Back 33

Separate the pigs from the innocently innocent

You can't always conquer, sometimes you have to seduce.

Develop the wisdom to know the difference

Front 34

Step 34 - Bill Gates & The 10 Dark Years

Back 34

Be realistic about your timelines for goals

Think about the real 10 dark years

Front 35

Step 35 - Ignoring the Ninety-Nine & The One-Tenth Rule

Back 35

Ignore 99/100 people - Become elitest about knowledge

Find the ONE person and do EVERYTHING they say

Seek the highest level achievers

Front 36

Step 36 - The Sucker in the Room & The Lollapalooza Effect

Back 36

Don't be the sucker in the room - avoid the persuasive influences

Strengthen your mind - be a lifelong learner

Flip the persuasion - use it for good competition

The world is always competitive

Front 37

Step 37 - Why Restaurants Fail?

Back 37

3 Classic Factors of Production

- Land

- Labor

- Capital

Positional Advantage

Make sure all 3 classic factors are strong

Front 38

Step 38 - Throwing Idiots to the Crocodiles

Back 38

Bounded Rationality

Comparative Advantages

Avoid distorted self-esteem people

Front 39

Step 39 - Alienating the 82% with Your Messy Message

Back 39

Focus on 18% niche

Naturally alienate the 82%

Make your mess your message

Believe in the INEVITABILITY of your success

Front 40

Step 40 - Practical Pessimism, Paris Hilton's Grandfather & Contemplating the Downside

Back 40

Have FAITH in the endgame - see the future!

Practical pessimism - it gets you to your optimistic goals

Contemplate the downside

Front 41

Step 41 - Sam Chupp & Making, Watching & Wondering

Back 41

Be curious - always learning

Be making things happen or watching things happen (learning)

Be interesting

Front 42

Step 42 - Donuts, a $250,000 check, and General Eisenhower

Back 42

Must prioritize - "first things first"

Do the hard things first

Be flexible - reexamine priorities

Don't be driven by other people's agenda

Front 43

Step 43 - 20% Weird Factor, The Cabbage Mind & The Treachery of Scoundrels

Back 43

No more than 20% weird

Avoid insecure people & cabbage minds

Audit people in your circle

Front 44

Step 44 - Six Pack of the Mind

Back 44

Do first things first

Have a success routine

Think ahead and plan your life

Be dollar wise and penny foolish

Consider the opportunity cost

Front 45

Step 45 - Bone Thugs-N-Harmony & The Tyranny of the 1st & 15th

Back 45

Be an investor/entrepreneur

Strive for Wealth & Impact level of money

Front 46

Step 46 - Allan Nation's 1,000 sheep and Not Doing it Small

Back 46

Build a prototype - start small

Build systems to handle the large scale

Scale your systems

Front 47

Step 47 - The 5% Tweak, Nothing Janky & When Good Enough is Perfect

Back 47

5% Tweak - focus on your 3-foot world

Nothing janky - don't be too sloppy (40-70%)

Good enough is perfect - momentum tools

Front 48

Step 48 - Michael Jordan Swagger & American Idol Syndrome

Back 48

No democratic listening

Combine confidence + humility

Find the expert - follow their recipe

Front 49

Step 49 - Why Jay-Z and Warren Buffet like Baseball

Back 49

Don't make as many mistakes on a relative scale

Ratcheting - Hit lots of base hits

- 1st Base: stop the negative inertia - stop the bleeding

- 2nd Base: create a small amount of positive momentum

- 3rd Base: start having some noticeable change

- Home Base: achieve your goal & start again

Front 50

Step 50 - Mastering the Wrong Things & Blue Eyeshadow Numb-nuts

Back 50

Be inflexible about the goal

Be flexible to reach the goal - experiments

Don't master the wrong things

Avoid numb-nuts, find the masters

Be quick to hire, quick to fire

Front 51

Step 51 - Chatting with Wittgenstein's Lion

Back 51

You MUST be understood

Being understood is the foundation of persuasion

Remember all of the nonverbal communication - pace, volume, etc.

Timing

Don't always conquer, sometimes you have to SEDUCE

Front 52

Step 52 - Pareto Efficiencies & The Business Triple Entente

Back 52

Build level 3 businesses (win-win)

- tremendous motivation

- level of forgiveness - build goodwill

We have an inherent sense of fairness

Front 53

Step 53 - The Second Rule is Never Forget the First Rule

Back 53

Develop yourself to create perceived value

- Skills - Rare and in demand

Look for the fundamentals in everything

Build systems to capture value - monetize it - create a PROFIT

Front 54

Step 54 - Chess-like Assiduity & Armchair Meditation

Back 54

Spend 10-15 minutes in quiet time

Focus on ONE problem

Read a book

Think multiple levels deep

Ask why 3 times and be honest with the answers!

Action step - SOLUTION / experiment

Front 55

Step 55 - The 7 Habits of Highly Unsuccessful People & The Tardy Tree Sloth

Back 55

Invert to find answers

Optimally stop - no analysis paralysis

Always be reliable and timely

Know yourself

Front 56

Step 56 - Floating across the Pacific on a raft & why Sitting Bull like to be shot at

Back 56

Develop your courage

Read biographies of courageous people

Take a cold shower every day

Front 57

Step 57 - Unstumpability & Sherlock Holmes Sleuthing

Back 57

Invert everything to find answers

Become unstumpable

Develop your curiosity

Become a Sherlock Holmes sleuth

Front 58

Step 58 - Death by Faint Praise & Charlie Munger's Grandfather

Back 58

Seize the big opportunities

Don't do them small!

Be impressive & attract opportunities

Prepare yourself for future opportunities - be READY!

Be so good that they can't ignore you!

Front 59

Step 59 - The Diligent Celebrity & Meeting the King

Back 59

Increase your tangible skills in every pillar

Develop local celebrity status

Front 60

Step 60 - The Dutch Big Gulp

Back 60

Be Impatiently Patient - GULP

"Too soon old, and too late to enjoy"

Practice gulping in information

Be diligent

What is your 10-minute goal? Ratcheting

Front 61

Step 61 - The $495,000 Honda Accord

Back 61

It's not what you pay, it's the value of what you receive.

Law of 15 - Multiply everything you spend by 15 to determine the true cost

Rule of 72 - divide 72 by the interest rate

Spending always creates wealth! Freedom Units

Become a master of Opportunity Costs

10X in 10 years

Front 62

Step 62 - $20 Billion Gift from Strangers & Building Forgiveness into the Land

Back 62

Build safety/forgiveness margins

Do what's hard when it's easy

Front 63

Step 63 - Alexander the Great's Aggression and the Truth About Your Age

Back 63

"How much have you worked on your goal today?"

Be impatiently patient

"What are your 10 minute goals?"

Forget your birth certificate age

Count forward - do stuff today

Don't always JUST plan - you must act today!

Front 64

Step 64 - Forgetting Who's in the Room

Back 64

Listen more - talk less with top 33%

Know who you are with

Talk more & listen less - lower 33%

Front 65

Step 65 - The Pierian Spring & From When Cometh the Pride

Back 65

Don't be a dilettante - jack of all trades

Drink deeply from a particular subject

14,000 hours to drink deeply (7-10 years)

Be curious

Don't get attached to any ideas - perform experiments

Look deeply into the counterarguments to understand deeply

Front 66

Step 66 - Elvis Presley & the Persistent Widow

Back 66

Be effectively persistent

Read autobiographies & biographies

Front 67

Step 67 - Annihilating the Amygdala & MPFC Mastery

Back 67

Annihilate your fear - exposure therapy

Give away crazy amounts of money - charity - rewire your brain

Be the tough person - get your scars

Don't take the easy route - the hard is what makes it great