Mass Media Influence On Women

Improved Essays
Mass media has exposed 1500 ads daily (Kilbourne, 1979). People are surrounded by advertising that loses negative effects to the daily life of people. Among other media, beauty related ads give stimulus to the many teenage girls. Beauty ads prefer slim and beautiful models to create a visual effect on people. To bring the visual effects to people, the media represents the model as a sex object. Therefore, a teenage girl mimics what they see to make them look like the models in the ads. The media knows the psychological minds of girls and tends to use provocative contents to stimulate girls. The media is giving peripheral nerve influence to girls, and girls are becoming more intensely exposed to the media without knowing. If this critical siutation …show more content…
One psychological effect can be craving to become attractive by using the products appearing in the ads. However, the problem is when ads are giving too much stimulus. Teenage girls are putting a lot of effort to become more beautiful, in order to follow the models appearing in the media. Experts say when a girl keeps changing her appearance; it is called body dimorphic disorder which can be considered a social medical pathology (Eating Disorder Hopes, 2012). One of the researches indicates that the 5% of women are neutrally born like the models (Kilbourne, 1979). Even though teenagers have a normal body, but they tend to spend too much of money and time to change the body is part of the psychosis. There are some students who develop complex about their appearance, which causes stress. In countries, there are some students that are in high school and middle schools are using their vacation to undergo plastic surgery. Other psychological effects that advertising can give to teenagers are the false understanding a sexual shame. Media uses the girls as sexual objects to make provoking ads, which also includes hyper sexualized. When teenage girls watch these ads, they begin to associate themselves as sexual objects because that is what they see and sometimes they feel sexually shamed. In such cases, girls are objectified as a weak and has to be dependence by the men. There is a lot of music video that shows a situation about a woman getting hit by the man. But a woman has to apology, in order for them to survive expressing the false meaning of the gender roles. When a teenage girl could not achieve the ideal images of model, they can suffer from mental illnesses. There are some teenage girls that get depression, anxiety and low self-esteem. It is understandable because the desire to become more beautiful is human instinct. The concept of beauty should be subjective, but the mass media

Related Documents

  • Improved Essays

    In today’s culture, there is a cloud that simmers over teenage girls; this cloud is called body image, it lingers and constantly pressures girls into thinking that they need to attain a “standard” weight and have a “certain” body type to be appealing to society. One contributing factor is the media; it has poisoned the minds of our generation and now the damage seems to be irreversible. Girls are constantly bombarded with ads that tell girls they need to groom, get that bikini wax, buy this facial, have this hair style, buy the latest clothes and keep that weight down. The list goes on and on, the focus isn’t on the products anymore it’s on shaming girls into buying products in hopes of attaining that model figure. Although she successfully uses pathos to show how girls have been manipulated and succumbed to society's view of body image in her article, “From Girl's bodies, Girls selves”, Elline Lipkin fails to strengthen her argument by discarding the opposing view points forcing the reader into a one sided opinionated…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Physical beauty plays a captivating role in amongst many young people yet true aesthetics are derived internally. “That's always seemed so ridiculous to me, that people want to be around someone because they're pretty. It's like picking your breakfast cereals based on color instead of taste,” John Green rationalizes. The pressure to become physically beautiful plays a greater role in lives of female more so than males. Beauty commercials target females more often; many females fall victim to obsessing about their physical appearance wearing gobs of makeup, leggings, a trendy top and shoes that are easily identifiable to most people.…

    • 503 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Jean Kilbourne and Jesse J. Prinz explored the impact a person’s gender has on the way society views and treats them in their articles, “Two Ways a Woman Can Get Hurt” and “Gender and Geometry”. However, Kilbourne discusses advertising whereas Prinz focuses on academics and the job market. Kilbourne’s article points out how women are overly sexualized in advertising and tells us how damaging it can be for women. On page 510 she examines how advertisements contribute to addictions. According to Kilbourne, addiction can often stem from society’s pressure on women to be submissive and subdued.…

    • 434 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Jean Kilbourne

    • 1180 Words
    • 5 Pages

    Jean Kilbourne’s documentary “Killing Us Softly” and article “The More You Subtract, the More You Add” and Susannah Stern’s article “All I Really Needed to Know (About Beauty) I Learned by Kindergarten” shows that ads only sell products and not ideas. But behind the rose-tinted glass, ads show that women are being labeled by marketers. This leads to stereotyping and generalizations of women. When something becomes generalized by the population it is automatically accepted as the truth.…

    • 1180 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Since ads are so widespread, they are a reflection of society and what is perceived as normalcy; thus, constant exposure to ads promoting unreasonably thin, overly sexualized, or vulnerable women serves to promote such images in our subconsciousness as what is normal. Besides mental health issues in women, such ads serve to promote violence against women as they are reduced to…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Media portrayals influence and shape the minds of society. There is television, music, movies, Internet, social networking sites, and advertisements that contribute to what the average persons sees everyday. Nonetheless, media is not controlling lives, but is certainly influencing them. It has become a media norm to objectify women, using their bodies as tools to sway consumers. At very young ages, people are exposed to advertisements “involving a naked woman draped over a car hood, or a woman with shoes or a purse covering her otherwise naked breasts” (Turner).…

    • 1293 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The problem with girls comparing themselves to magazine models is that the bodies of the magazine models are edited using Photoshop, and are not naturally achievable, which means woman are trying to make their bodies look like something that doesn’t exist. To help them try to replicate the bodies of the models in advertisements, women turn to plastic surgery. In 2013, there were 15.1 million cosmetic procedures, with breast augmentations up 37% since 2000. Not only is the plastic industry rising, but the diet industry is now making four billion dollars annually. These statistics show that women are trying to change…

    • 1410 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    The media is extremely omnipresent in our society. Nowadays, it is plausible that the media is one of the most powerful sources of information. In fact it maybe be arguable that the media is the best medium for coercion-persuading individuals to adopt certain doctrines on what may be accepted and desirable in society. “Film-makers, novelists, advertisers, modeling agencies, matchmaking websites - all demonstrate how much the power of a fair complexion, along with straight hair and Eurocentric facial features, appeals to Americans.” ( Hochschild and Weaver 1) Particularly, the undeniable Eurocentric paragon in popular media publications and agencies render that the African American women who choose to conform to these standards as desirable.…

    • 1185 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    In today 's society most advertisements focuses on women and their bodies. Women’s bodies are often dismembered in ads and shown in scarce clothing which represents most advertisements. Very often advertisements uses woman 's body in sexualization and objectification way. Sexualization is a common tactic advertisements and commercial uses which to create a frame of what their opinion of “ideal beauty” is. Jean kilbourne argues that ” the pressure on women to be young,thin and beautiful is more intense than before.…

    • 1091 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People all over the world are subjected to mass media everyday but sadly; most fall for the scheme more than they would like to admit. Whether it is a picture of a model telling us she lost 20 pounds in a month after childbirth or commercial oppressing women and men inferring the cheeseburger they are eating will take us to the tropical island they are lying naked on, we end up allowing ourselves to fall into the trap that is mass media. In Where the Girls Are: Growing up Female with the Mass Media, the author, Susan J Douglas, tackles the popular yet controversial topic of women in the media. Although some may think the media is not a serious subject because it is just “entertainment,” Douglas argues that it is important through advertisements…

    • 1074 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The ones most affected by this ad are young women that are constantly worried of how they look, because society has this ideal way that a women has to look like, tall, slim with big breast and behind. This portrayal of women in society usually leads girls to have low-self esteem, and start to feel pressure that they have to look a certain way. Showing that there still is a problem and it is continuing to grow more and more, and young girls are being portrayed as sexual objects. In a reaerch conducted by Wesleyan University they examine 1,988 adverstimeny from well know magazine and cocluded, “that half of them show women as sex objects. A woman was considered a sex object depending on her posture, facial expression, make-up, activity, camera angle and amount of skin shown.…

    • 2055 Words
    • 9 Pages
    Superior Essays
  • Great Essays

    The exploitation of women in mass media is the use or portrayal of women in the mass media (such as television, film and advertising) to increase the appeal of media or a product to the detriment of, or without regard to, the interests of the women portrayed, or women in general. Feminists and other advocates of women's rights have criticized such exploitation. The most often criticized aspect of the use of women in mass media is sexual objectification. According to News 24, dismemberment can be a part of the objectification as well. Women are oftentimes considered objects instead of subjects.…

    • 1625 Words
    • 7 Pages
    Great Essays
  • Great Essays

    These ads affect men also by creating false expectations of how women look. The concept of desirable women beauty has been ever changing since the birth of mankind. Healthy and well-nourished was considered to be beautiful and being thin was considered to be unattractive. Suddenly the world saw young girls to prefer a slim figure. They started dieting excessively and end up with health issues.…

    • 3486 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    This research was done twelve years ago since then we are now able to get millions of picture through social media. Public figures are posting picture of themselves with photoshop and filter. Young girl are unable to distinguishing the difference reality and alter photoshop, they strive to look like their role model which often time lead to heart break and health problems. According to authors Gemma Lopez-Guimera, who wrote an article about Mass Media and Eating Disorders “it has been indicated that the more use of media such as magazines and music videos, is correlated with higher levels of body dissatisfaction and with higher score of eating disorders components in females.” Women starve themselves to get the perfect body, that is promote as need to be attractive.…

    • 1033 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Teenage girls are expected to have perfect bodies. As a result, girls are constantly lowering their self esteem. • Girls are lowering their self-esteem because they feel that they are not as beautiful as famous models. What they don’t know is the amount of altering made to their pictures to make them seem “perfect”. When a model on a magazine cover is being called flawless, it is easy for a girl to aspire to be like the model.…

    • 962 Words
    • 4 Pages
    Improved Essays