Viewing Cute Images Increases Behavioral Carefulness Essay

1372 Words May 11th, 2012 6 Pages
Sercan İşcan - Tourism Management – 10020003017

Sherman, G. D., Haidt, J., & Coan, J. A. (2009). Viewing cute images increases behavioral carefulness. Emotion, 9, 282-286. doi:10.1037/a0014904

This article examined how the perception of cuteness influences behavioral carefulness, enhancing people’s ability to care for infants. While researchers took physiological measures of heart activity and skin conductance, they exposed participants to a slide show of pictures of either i) infant animals (kittens and puppies) previously judged as very cute, or ii) adult animals (cats and dogs) judged to be less cute. Both before and after the slideshow, participants played the game “Operation” that required them to use tweezers to
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In brief, Super Size Me, is a documentary written, directed, and based off of the experiences of Morgan Spurlock. The documentary takes place over thirty days. Spurlock eats only McDonald's food during this time period, and documents the results.
After watching the movie, please answer the following questions:

1. What are the dependent and independent variables in this research? What kind of measures are used for them?
2. As of an experiment, what kind of a design does Spurlock follow? Please very briefly explain the basic steps/ aspects of his study over the thirty days.
3. Do you think this is a good field experiment? What did you like about it? What did you not like?
4. Why do you think Spurlock wanted to make this documentry? What can you say about the external validity of the experiment results?


1- The dependent variable in Spurlock's experiment is his health. Because the experiment is designed to answer whether fast food can be healthy, his overall physical and mental health are what were monitored and measured.
Spurlock's independent variable is the change in his eating habits into McDonald's items. The other independent variable might be Spurlock’s exercise (mostly walking) habits. He reduces the amount of walking he does from 4-5 miles a day to the 1.5 miles to be more typical of the average corporate worker.

2- Spurlock meets with three independent doctors to measure his health for the pretest.

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