Theoretical Literature Review
Cultural Imperialism Theory
The is the evolution of different methods, and theoretical models for the study of language endangerment and what causes it. In this project, there will be a review of two theories namely, Cultural Imperialism and Technological Determinism.Cultural imperialism is a communication theory made popular by Herbert Schiller in 1973.It talks about the domination of the media by Western nations which has an adverse impact on the culture of other countries, especially the non-English speaking nations.They force their culture on this nation through media control thereby imposing and destroying other culture through perpetual dilution.Cultural imperialism is a new colonialism without slavery or …show more content…
However, Lane identifies Marshall McLuhan as the person who made the theory very popularThrough his article “The Gutenberg Galaxy: The making of the Typographical Man” where he stated that We behave in a particular way because the current technology determines our life( McLuhan,1962).So, the message we get from current technology shapes the way we behave as we do not have the free will to act.The radio developed our auditory senses, while the television sharpened our visual acumen.This theory tries to impress on us that we do no have an independence of thought because technology determines our life.A more modern approach states that technology is attached to various cultural, social economic and cultural forces to help identify the change(Joseph Dominick,2009).The statement means that, as technology changes, so do our social system and cultural belief adjusts to agree with the new regime.Karl Marx, a German philosopher and economist, stated that changes in technology determine social relation and that cultural dynamics revolves around
Cultural Imperialism Theory
The is the evolution of different methods, and theoretical models for the study of language endangerment and what causes it. In this project, there will be a review of two theories namely, Cultural Imperialism and Technological Determinism.Cultural imperialism is a communication theory made popular by Herbert Schiller in 1973.It talks about the domination of the media by Western nations which has an adverse impact on the culture of other countries, especially the non-English speaking nations.They force their culture on this nation through media control thereby imposing and destroying other culture through perpetual dilution.Cultural imperialism is a new colonialism without slavery or …show more content…
However, Lane identifies Marshall McLuhan as the person who made the theory very popularThrough his article “The Gutenberg Galaxy: The making of the Typographical Man” where he stated that We behave in a particular way because the current technology determines our life( McLuhan,1962).So, the message we get from current technology shapes the way we behave as we do not have the free will to act.The radio developed our auditory senses, while the television sharpened our visual acumen.This theory tries to impress on us that we do no have an independence of thought because technology determines our life.A more modern approach states that technology is attached to various cultural, social economic and cultural forces to help identify the change(Joseph Dominick,2009).The statement means that, as technology changes, so do our social system and cultural belief adjusts to agree with the new regime.Karl Marx, a German philosopher and economist, stated that changes in technology determine social relation and that cultural dynamics revolves around