The World Of Consumerism In Aldous Huxley's Brave New World

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To be brave is to be bold and courageous. In Aldous Huxley’s world of consumerism, there are new morals, new standards, and new values. All of these aspects contribute to form the
World State, whose beliefs are to maintain “Community, Identity, and Stability.” Huxley had a world of his own to observe different ideas and beliefs in order to create his Brave New World.
The 1930’s era consisted of many social and political issues that provided Huxley a number of matters to exaggerate his own interpretation of society, as well as shape modern society. The most influential social and political issues of the 1930’s for Huxley would be prohibition, The
New Deal, and the Ku Klux Klan. Huxley believes these issues are corrupting society, so he
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Similar to depending on alcohol in their routine, the World State depends on soma in their routine. In the book, the distribution of soma is threatened by John the Savage, and crowds are left stunned. “..he began to throw the little pill-boxes of soma tablets in handfuls out into the area. For a moment the khaki mob was silent, petrified at the spectacle … with horror.”
(213). This demonstrates that when their beloved drug is being thrown away, the people are afraid of the thought of having to live without it. An example of routine would be the
Bokanovsky Process, which is a very specific line that embryos go through in order to decant.
This was influenced from Henry Ford’s assembly line. Having a concrete system for producing uniform populations is expressed through Huxley’s statement, “Bokanovsky’s Process is one of the major instruments of social stability!” (7). Through excessive consumption, drug dependency, and order of routine, the Prohibition Act inspired Huxley in contributing to the theme of technological advances and how they affect society.
Cannady 3
Franklin D. Roosevelt was president shortly after Brave New World was published
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This is an example of the key topic, brainwashing, with Huxley stating, ¨They’ll have that repeated forty or fifty times more before they wake...¨ (28). Here, he is referring to when children have audio recordings embedded into their minds while they sleep, through ¨The principle of sleep-teaching, or hypnopaedia...¨
(25). The importance of making each class believe they are equally important is crucial to social stability. This compares to Roosevelt’s New Deal because both try to make use of every single person, no matter their skills. Certain programs in the New Deal formed jobs for everyone ranging from young boys, to farmers, to the intelligently advanced. Huxley’s caste system in
Brave New World resembles The New Deal because of its emphasis on the roles in each caste.
The higher classes do more research and scientific studies, and the lower classes do more of the laborious work. In order to have enough people to perform the tedious tasks, Huxley explains that each class is produced in high numbers, stating that, ¨The principle of mass production at last applied to biology.¨ (7). This statement explores the topic of excessive production.

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