Essay The Role of Social Media in Organisation Communication

3161 Words Sep 30th, 2012 13 Pages
TABLE OF CONTENTS | | Page | 1 2 | EXECUTIVE SUMMARYIntroduction | | 3 | LITERATURE OVERVIEW | | 3.13.23.33.43.5 | What is organisational communication?What is social media?Role of social media in organisational communicationImplications of social mediaBest practices | | 4 | EMPIRICAL STUDY | | 4.14.2 | General informationSocial media and organisational communication | | 4.3 | Conclusion and Recommendations | | | List of sourcesAPPENDIX A | | | | |

1 EXECUTIVE SUMMARY
This assignment provides a research and analysis of the role of social media in organisational communication, with specific reference to the state of communication within a work environment. The study looks at various definitions of
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3 LITERATURE OVERVIEW
The role of communication, more specifically human communication within an organisation has always been the central action (Yates and Orlikowski, 1992). Marques (2010, pp.47) states that advancements of an increasingly complex work environment highlights the profoundness of the importance of organisational communication as a driver of success. The role of various social media and advancements in communication technology is visibly influencing the nature of organisational communication (Yates and Orlikowski, 1992). 4.1 What is organisational communication?
Organisational communication can be defined as the process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behaviour (Kelly, 2000). Organisational communication needs to be a two-way process in order to effectively lead and manage people. Honest, open two-way communication is imperative (Smith, 2006). This adage is applicable to internal communication amongst an organisations members and also externally, with customers, suppliers and even, to an extent, competitors. 4.2 What is social media?
Social media is a shared connection of people and/or organisations that is created with common values and interests which can result in “an inherently higher trust factor for information because of the shared network of friends, contacts and organisations” (Crowe, 2011). This

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