The Presidential Election Of 1960 Essay

1107 Words Apr 22nd, 2016 null Page
The presidential election of 1960, touted as the first modern campaign (Donaldson), was one of the tightest races in American history. Massachusetts 's John F. Kennedy and Texas 's Lyndon B. Johnson held the presidential and vice-presidential spots on the democratic ticket, respectively, and California 's Richard Nixon and Massachusetts 's Henry Cabot Lodge, Jr. occupied the positions on the republic ticket. This tight race involved battles related to appearances, religion, and political perspectives, impacting progress in the civil rights movement and also diplomatic agreements involving international affairs. This paper will explore the significance of the presidential campaign of 1960 through examination of television presence, physical appearances, separation of church and state, and the electoral college; and it will explore what may have been had lost the nomination and election.
In his book The First Modern Campaign: Kennedy, Nixon, and the Election of 1960, Gary Donaldson affirms that "it was the use of television that marked 1960 as the first truly modern presidential campaign...play[ing] a major part in giving the candidates – particularly Kennedy – important national exposure" (45). Donaldson states that Kennedy recognized the importance of the national publicity and capitalized on it. Kennedy "left the delegate collections and counting to his lieutenants while he hit the campaign trail in search of publicity, significant television exposure, and a reputation as a…

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