The Potential Of Mass Media Essay

2273 Words Nov 18th, 2016 10 Pages
Every day we are inundated with mass media messages. From the internet, television, radio, and print, we are bombarded with information at an incredibly high rate. Researchers at Ball State University found that 30% of our waking hours are spent involved in a media activity intentionally. An additional 39% is spent media multitasking to total 68.8% of a person’s waking hours. (Vivian) With such a large amount of an individual’s time being saturated with mass media, it is easy to get information and messages to a large number of people simultaneously. Media is everywhere we look; there is no escaping it. It is so embedded in our lives many don’t even notice its persistent presence. With such ubiquity, the potential to influence people is greater now than ever before. While this can be a remarkable tool for truth and understanding, this paper will discuss the equal potential that mass media can be, and is, used as a weapon to manipulate the minds of its recipients. Propaganda is defined by the Merriam-Webster Dictionary as the spreading of ideas, information, or rumors to help or injure an institution, cause or person; ideas facts or allegations spread deliberately to further one’s cause or to damage an opposing cause. To begin, I will introduce the reader to several extreme examples of propaganda in what we consider modern history.

Although not the first extreme instance of mass propaganda, its use during World War II was both blatant and frequent. All the nations engaged…

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