The Mega Marketing Of Depression Essays

1399 Words Sep 21st, 2015 null Page
Every individual has a different definition for a happy lifestyle. Some say that a happy lifestyle depends on a person’s work ethic and wealth. Others think that a happy lifestyle depends on a healthy diet and good exercise. Similarly to how different individuals have a distinct definition of a happy lifestyle, every culture has separate definitions of the meaning of sadness. In the Western world, depression is described as a mental state and set of behaviors that relate to a loss of connectedness to others or a decline in social status or personal motivation. Ethan Watters, writer of the essay “The Mega-Marketing of Depression in Japan”, describes how cultural differences highly influence the way people understand depression. The company GlaxoSmithKline aims to successfully alter the cultural beliefs of depression in Japan in order to promote Paxil, an anti-depressant. Watters shows how historical background, language barriers, and societal norms of each culture shapes an individual’s understanding of their own physical and mental wellness which can be changed through capitalistic tactics.
Each culture expresses depression differently according to their societal history and background. Watters point out that “every culture has a type of experience that is in some ways parallel to the Western conception of depression… a rural Chinese farmer might speak only of shoulder or stomach aches… and an American Indian might describe the experience of depression as something akin to…

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