Essay on The Media As A Powerful Socializing Agent

896 Words Oct 19th, 2015 4 Pages
The media is everywhere. Everyday society is bombarded with media that can be accessed from so many different places at any time of the day or night. According to (Croteau &Hoynes 2014), radio and television have a nearly universal presence in U.S. households. In a contemporary society, the mass media serves as a powerful socializing agent. According to (Croteau &Hoynes 2014), socialization is the process whereby we learn and internalize the values, beliefs, and norms of our culture and, in doing so, develop a sense of self. Through this socialization process, we also learn to perform our social roles as friend, student, worker, citizen, and so forth. While there are other factors that shape who we are as a person, media as it continues to grow more is the main source of our self-image. “By the time an average American student graduates from high school, he or she will have spent more time in front of the television than in the classroom and will have spent even more hours consuming other forms of media” (Croteau &Hoynes 2014). With such a strong relationship between media and the self, media begins to shape who we are, without us even knowing it. A person may start to dress a certain way, change their appearance, or act a different way, all because of what they see in the media each and everyday. While all this is not necessarily a bad thing, certain aspects can have a profound impact on the society as a whole and create problems in the real world. One problem…

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