Gentrification is the process of renewing deteriorated neighborhoods to benefit the wealthy individuals while displacing those with poor socioeconomic residents, which results in increased property values and the displacing of impoverished families and small businesses. While the media might not directly contribute to gentrification, the media is undoubtedly a significant aspect of modern day society that influences people 's perspective on whether gentrification is a positive or negative process. Marketing of gentrification has become a business strategy to gain support for the urban renewal. Gentrification usually involved business growth to increase the affluence of a city. Businessmen and authority figures utilize various tactics to isolate the impoverished class, such as the use of social media marketing strategy to gentrify and marginalize them. Despite gentrification has several positive effects, negative consequences often exceed the positive ones. Gentrification does not necessarily have to be a negative movement if we interpret it in a different way, such as attracting new residents while keeping the local residents. Businessmen use the social media marketing strategy to emphasize that gentrification is a sign of economic growth. Buildings and parks are modernized and beautified. There is an increase in retail and service businesses. The new affluent class’ arrival receives the benefits of increased economic activity. Oftentimes, the media seem to focus on the positive aspect of gentrification and disregard the external factors contributing to these issues such as the marginalization of the poor individuals. Ultimately, wealthy class perceives it as a positive manifestation since it strengthens a growing impression of the urban area. One of the positive effects of gentrification would be a boost to the local economy. In low-income areas, as wealthier people move into an area, they generate higher incomes. This provides more money for community and business investment. Over a period of time, more businesses are emerging. More businesses indicate more jobs, which help everyone in the community. The economic boost does not only benefit the private branch. Gentrification leads to a tax increase of a community. Not only does the population grow, but property values are eventually escalated which create several benefits from the government. More homeowners and businesses will pay taxes and the amount of property taxes each pays will rise as property value increase. Homeowners benefit from rising property values. More tax revenue denotes more investment in community infrastructure, including roads, parks, and schools. For instance, while the state government of Chicago has spent hundred of millions of dollars yearly on construction projects, modernizing and enlarging its infrastructure of bridges, airports, etc., gentrification follows predominantly in the concentration of …show more content…
If anything is forced to remain stagnant it dies” (Betancur 10). Just like what this quote states it is true that gentrification increases the value of a place and improves the entire physical conditions of urban areas; however, the urban renewal activities drive the poor away from the mainstream culture and move into the margins (Lipman 146). According to Zukin, escalating real estate prices and expensive stores have helped marginalize the people who initially contribute a neighborhood its authenticity characteristic such as immigrants, the working class, and artists (___). As a result, the poor are forced to live in communities suffering from economic shortage. Those minorities often feel powerless engaging in resistance; therefore, they accept how much they get paid for their properties. The house prices in the gentrified areas have escalated rapidly. It becomes impossible for low income families to afford moving into that neighborhood and ultimately begins attracting wealthy buyers (Rowe 22). In the recent years, the cost of renting a home has increased in the urban areas throughout the United States. Gentrification can hurt people living in poor communities, especially the minorities (Betancur 5-11). The majority have prejudice against minorities and think they are violent and uneducated. “If parents did not know where their next job or their next home was going to be, they lost sight of their responsibilities as parents, the kids would live a rather reckless life" (Betancur 9). This quote ultimately states that children who are displaced have to change schools, which can negatively impact their performance in school, not to mention their emotional well-being and sense of stability. We must be mindful of the external factors that contribute to our social