The Impact Of Im On Business Performance Essay
Reviewing literature shows that there is lack of empirical research in IM because limited number of IM models.
2.13. Impact of IM in Business Performance
Business performance consist of both financial performance (Return on Investment (ROI) and Return on Assets (ROA) and operational performance (Product efficiency, market share, customer loyalty, customer satisfaction, product or service development, etc.).Therefore to measure business performance have to consider both financial and operational performance. Panigyrakis &Theodoridis (2009) states that operational performance influence overall performance of organization. They proposed that IM is a main driver of financial and operational business performance and has a strong influence on business performance .it can be demonstrated that employee in organization play a very crucial role…