Visual Communication: How Our Eyes Take In Visual Perception

2059 Words 8 Pages
뀀뀀l Essay
Visual communication is a marvelous process that requires and uses a complex framework involving our eyes, senses and brain interpretation. An eight-week course scratches the surface of the abundant knowledge there is to be had. This essay will answer some of the behaviors in which vision works and how it affects many areas of our daily lives.
1. Provide an explanation of how our eyes take in visual information and how mind interprets, processes and remembers that data.
Many variables affect what the eye sees, the brain interprets and what is remembered. Part of the anatomy of the eye consists of the iris, cornea, pupil, lens and optic nerve. The iris is the colored area of the eye that works as the muscle that regulates
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We have the ability to view what we want, where we want and when we want. Media messages come in interactive forms, as advertising and public relations announcements, to name just a few. Educator and journalist, Marshall McLuhan, was extremely prophetic in ways he announced media was taking us (Marshall McLuhan, 2011). He said, “One of the effects of living with electric information is that we live habitually in a state of information overload. There 's always more than you can cope with” (Marshall McLuhan, n.d.). Although print advertising is still a strong presence, most media has become electronic. It is so sophisticated, messages cross the lines of virtual reality and we become part of the message. Today, not only do adults have personal phones, but also most teens and many children carry them. No longer are they just devices used to make a call; they are an extension of our selves. These media devices are pocket-sized computers that allow for multiple connections and interactions to be happening concurrently. This is a remarkable tool. It can also be a deadly tool. “We shape our tools and afterwards our tools shape us,” (Marshall McLuhan, n.d.). The fault is not in the device, but the user that makes it dangerous. A stunning video, done by Volkswagen (2014), simulated a driving experience to a full house of unsuspecting moviegoers at a location-based broadcaster. The driver in the film, starts the engine, adjusts the music and begins to accelerate down a narrow tree-lined road. As speed picks up, individual cell phone alerts and rings went off generated by in-house technology. Most of those in there seats grabbed their device to look at the incoming call or text. That split second, there was a startling crash sound. The gasps of the audience as they looked up to see the smash windshield was the desired affect as an attempt to make the point, “Mobile use is now the leading

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