The Anti Tobacco Advertising Bill Essays

790 Words Oct 8th, 2015 4 Pages
The government if India felt that they had an ethical responsibility to ban products that “Killed when used as the makers’ intended”(Morris, 2001). This included tobacco products, however the moral dilemma is that smoking has been a part of Indian life for a long time. The government also felt that they had a right to intervene when taking the “overall interest” of the countries’ people into account. Advertisements for other dangerous goods were already banned (guns, pharmaceuticals), so why not tobacco?

The health reasons were compelling enough. Tobacco related deaths were predicted to reach 8.4m by 2020 – the number was rising, even through 2030. Along with the health question was the cost related to it: in India, In India, the net contribution of tobacco to GDP was -0.07% (Morris, 2001). The revenue generated by excise duty was less than the overall health costs to the population.

Precedence was also a strong factor in the willingness of the Indian Government to table the anti-tobacco advertising bill. There had already been legislation set on banning tobacco products internationally, especially in Europe. Banning was largely on health and anti-social grounds and a huge campaign on encouraging citizens to give up tobacco accompanied the ban. Younger generations, that may have been influenced by the “Slick and colorful” (Morris, 2001) advertisements, were also in the mind when deciding to ban tobacco, in an attempt to stop a further generation from taking up the habit.…

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