Essay about The Scare Tactics Of Now A Day Anti Smoking Ads

1940 Words Dec 13th, 2015 8 Pages
The Scare Tactics of Now-A-Day Anti Smoking Ads When I was growing up, my older sister Amber, began sneaking behind my parents back and smoking cigarettes at the age of fifteen. I asked her the reasons for beginning and she stated “It was what made you feel cool” which is such a popular response now-a-days. It has been six years and Amber smokes twice as much. Then I began to think Ambers story is just one of many. Anti-Smoking ads steer high school students away from smoking. In “Journal Of Consumer Behaviour “ there was a case study of 235 high school students were exposed to Anti-smoking ads. The study was over a five month period to test the effectiveness of short-term cosmetic versus long-term health fear appeals in preventing or reducing smoking. (Smith, Karen H.Stutts, Mary Ann 157) Amber stated she never got exposed to anything emotional or fearful about smoking like those students did. The Department of Health and Services shock the audience, smokers and non smokers in order to persuade them not to smoke by showing how destructive life is after Cancer and how it changes their normal everyday life. Starting out by sharing some quick facts about smoking, found on an Anti smoking website, they state Cigarette smoking causes more than 480,000 deaths each year in the United States. This is close to one in five deaths.
Smoking causes more deaths each year than the following causes combined, human immunodeficiency virus (HIV), Illegal drug use, Alcohol use, motor…

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