Swot Analysis of Outrigger Hotels and Resort Essay
Condominiums represented a significant share of total portfolio of properties but they had problems as well: Only suitable for independent travelers who don’t require travel agencies. Not suitable for travel agents and wholesalers because of their complex standards. Not serving for business ventures who could have office spaces; primary usage was for vocation homes. Typical hotel services such as food and beverage, room service, laundry, daily maid service. This service model didn’t fit with the hotel chain’s overall hospitality strategy. Condominium Hotels customers expected to have same level of service as they would receive at a resort. With diversifying their products, Outriggers’ profile of their customers and competitors changed, which was hard to focus on the target customers. Their target became more middle-class families than brand loyal customers.
OHANA Hotels’ pricing strategy was harder because of its location at off-beach properties. For international properties, 80% of Outrigger’s came from wholesalers, who sent faxes for reservations to the property. Still not being able to use the technology and relying on fax machines can be seen as a weakness. Lack of IT system integrated for the international reservation system might cause a problem. Lack of a reservation solution for Australia, and lack of a real-time coordination with a central reservation service.