Essay about Starbucks And Mcdonald 's Marketing Strategy

818 Words 4 Pages
Though both Starbucks and McDonald’s focus on a potential market - coffee market, each of them has its own development strategies. There are three major aspects that may be highlighted in this paper: advertising campaigns, customers as well as employees, and social responsibilities.
Advertising campaigns While Starbucks pays their attention to creating brand experience, brand management is McDonald’s option. According to Brown (2015), Starbucks branding does not build brands, brand is exactly experience. The amalgamation of people, culture and metrics contributes to the core of Starbucks brand experience. In reality, it can be easily seen that 85 percent of brand is used in day-to-day intercourse. To give an example, while drinking coffee at Starbucks stores, people usually tweet, share their stories on Facebook, Instagram, as well as make customer-customer and customer-employee conversations. The brand experience is a heart of Starbucks, whereas McDonald’s focuses on brand management through traditional marketing strategies like coffee shop situating, client understanding and product promoting. To advertise McCafe extensively, McDonald’s still use outside branding such as advertising firms or well-known people. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The…

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