Sealed Air Company Hbs Case Essay
Harvard Business School 9-582-103
Rev. September 24, 1985
Sealed Air Corporation
The president and chief executive officer of Sealed Air Corporation, T. J. Dermot Dunphy, explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools. We intend to follow the same management guidelines in the 1980s. We intend to seek market leadership …show more content…
2 Astro’s barrier bubble and the AirCap bubble differed in both manufacturing process and coating material. Astro used nylon rather than saran. The basic idea of reinforcing the polyethylene bubbles to improve air retention was, however, the same.
This document is authorized for use only by Md. Saquib Hussain in marketing ﬁnal taught by Suresh Ramanathan from October 2012 to October 2012.
For the exclusive use of M. HUSSAIN
Sealed Air Corporation 582-103
companies to approach the market with a customer orientation, i.e., it began product development with an assessment of packagers’ needs. Since then a variety of products specifically designed for protective packaging had appeared. Sealed Air served these markets with two products: 1. Instapak® foam-in-place systems (1980 worldwide sales of $38.8 million) could accommodate any