Our society is exposed to a number of vast campaigns, that have little meaning other than to sell a product. Some people, and or society may purchase the product, or we may disregard the product completely. Nevertheless, this campaign, or ad is telling us something different. This campaign “We Can Do It!”, is American wartime propaganda ad or poster made by J. Howard Miller in 1943, in Westinghouse Electric as an inspirational image to boost worker morale. The author chose this type of picture, color, for the reason being, that during this time period, this time period was during WW2. Whenever they started having women workers, so the picture on the campaign, shows the women- Rosie the Riveter. The he iconic figure of a strong female war production
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The visual representation is shown that women are strong-minded workers, and this image promoted feminism, and other political issues in the 1980s. The new ideology being created due to Rosie and other similar posters was that women were stronger and more capable than they had previously been given credit for and that they were capable of men’s jobs that were essential and crucial to the war effort. The author used the colors, imaging, and sensory language as well, and for that reason this picture was well-talked about. For example, Rosie the Riveter was an icon to so many women, and still is till this day. Furthermore, as women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism. Although when the war ended, many industries forced women into the industry and to relinquish their skilled jobs. At the time this poster was created, America was in the midst of World War II. An astounding amount of U.S. males were overseas fighting the good …show more content…
Generally, women are viewed as the inferior sex, a commonplace Always is looking to change. By launching an ad campaign picturing young girls proudly demonstrating what it means to “lead like a girl”, “throw like a girl” and “swing [a bat] like a girl” it challenges the popular idea that doing anything “like a girl” is to perform the action in a debilitated state. It is a brilliant marketing strategy because Always is a feminine product company, so by empowering women they create a link between high self-esteem and their brand, making women more likely to buy their products.The ad has a more serious tone to it than the call-to-action Rosie the Riveter ad. The colors of this ad are muted, the background a calming blue. Even the girls themselves are dressed in blue. The viewer only sees a break in this monochromatic color scheme in the girls;’ skin colors, giving even more attention to their facial expressions. “Always” has found a way to subtly shift the audience’s attention to the main source of pathos in the
The visual representation is shown that women are strong-minded workers, and this image promoted feminism, and other political issues in the 1980s. The new ideology being created due to Rosie and other similar posters was that women were stronger and more capable than they had previously been given credit for and that they were capable of men’s jobs that were essential and crucial to the war effort. The author used the colors, imaging, and sensory language as well, and for that reason this picture was well-talked about. For example, Rosie the Riveter was an icon to so many women, and still is till this day. Furthermore, as women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism. Although when the war ended, many industries forced women into the industry and to relinquish their skilled jobs. At the time this poster was created, America was in the midst of World War II. An astounding amount of U.S. males were overseas fighting the good …show more content…
Generally, women are viewed as the inferior sex, a commonplace Always is looking to change. By launching an ad campaign picturing young girls proudly demonstrating what it means to “lead like a girl”, “throw like a girl” and “swing [a bat] like a girl” it challenges the popular idea that doing anything “like a girl” is to perform the action in a debilitated state. It is a brilliant marketing strategy because Always is a feminine product company, so by empowering women they create a link between high self-esteem and their brand, making women more likely to buy their products.The ad has a more serious tone to it than the call-to-action Rosie the Riveter ad. The colors of this ad are muted, the background a calming blue. Even the girls themselves are dressed in blue. The viewer only sees a break in this monochromatic color scheme in the girls;’ skin colors, giving even more attention to their facial expressions. “Always” has found a way to subtly shift the audience’s attention to the main source of pathos in the