Innes makes the claim that mass audience images are capable of simultaneously challenging and reaffirming the traditional values, behavior, and attitudes. Although, I agree with Inness point of view, I believe that the media also enhances and empowers women’s image as well, yet it tends to constrain and contradict more often than it enhances and empowers. Additionally, I agree with Innes’s notion that the existence of gender stereotypes assist in complicating how women are viewed in mass media, but I believe that the decoding of some of these stereotypes present a duality of the true image and perceived image of women. According to Innes, toughness is not attached to sex but instead it is attached to gender. Innes makes the claim that social institutions of society that govern gender aim to ascribe toughness to male bodies instead of female bodies. For instance, we can compare the views towards female body builders and male body builders. In this scenario, male body building is considered to be a freakishly fascinated sport while female body building is considered to be a horrifying event that only strange women would engage in. Judith Butler adds to the conversation by stating that gender typically becomes a performance that must be endlessly performed in order to exist. Therefore, it is not society alone that reinforces gender stereotypes of women, but it is also the members of society who continue to endlessly perform gender that reinforce these stereotypes. Essentialist argue that associating toughness with gender rather than sex is threatening to the social order because it breaks down the indissolubly link of gender and sex. Therefore, as long as we continue to associate toughness with male gender rather than female gender we will continue to reinforce the gender stereotype that women are typically not tougher
Innes makes the claim that mass audience images are capable of simultaneously challenging and reaffirming the traditional values, behavior, and attitudes. Although, I agree with Inness point of view, I believe that the media also enhances and empowers women’s image as well, yet it tends to constrain and contradict more often than it enhances and empowers. Additionally, I agree with Innes’s notion that the existence of gender stereotypes assist in complicating how women are viewed in mass media, but I believe that the decoding of some of these stereotypes present a duality of the true image and perceived image of women. According to Innes, toughness is not attached to sex but instead it is attached to gender. Innes makes the claim that social institutions of society that govern gender aim to ascribe toughness to male bodies instead of female bodies. For instance, we can compare the views towards female body builders and male body builders. In this scenario, male body building is considered to be a freakishly fascinated sport while female body building is considered to be a horrifying event that only strange women would engage in. Judith Butler adds to the conversation by stating that gender typically becomes a performance that must be endlessly performed in order to exist. Therefore, it is not society alone that reinforces gender stereotypes of women, but it is also the members of society who continue to endlessly perform gender that reinforce these stereotypes. Essentialist argue that associating toughness with gender rather than sex is threatening to the social order because it breaks down the indissolubly link of gender and sex. Therefore, as long as we continue to associate toughness with male gender rather than female gender we will continue to reinforce the gender stereotype that women are typically not tougher