Processual Strategy Essay

1282 Words Nov 5th, 2012 6 Pages
Processual, Rational, Fuzzy, Evolutionary
1. Processual approach: Strategy is produced in an incremental fashion, as a 'pattern in a stream of decisions'. Fuzzy approach: Companies sometimes adopt an incremental approach to change. What's different between these two approach?

The Processual approach is really talking about strategy emerging from the many different day-to-day decisions taken by the staff. It’s incremental, in that it is occurring by being added to with each decision taken. Each decision taken is based on what seems like the best thing to do at the time; and really, only by looking back can you see the pattern – the strategy – being followed by the organisation.
The Fuzzy approach is really when a firm has a stated
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Both approaches are used by business – the former through a planning process, and the latter because firms may believe the environment they operate in is simply too uncertain and unpredictable to implement a planning process in a vain attempt to find the optimal strategy – the incremental adjustments of the business over time are a better approach.

The idea of having a vision and mission statement, and then saying that the organisation should set into place strategies to achieve it is very much a rational approach to strategy – so yes, from the rational approach perspective, that is true.

3. The study guide introduces the strategy process based on the rational approach. I am not sure of the strategy process based on the processual approach. Could you advice? (I know processual strategy would be fragmented and almost bottom-up, vague, complex and form lower lever start. In my opinion, the strategy process base on the processual approach should be: Implement, analysis the outcome, then set up strategy temporarily, then adjust base on environment and condition, then implment again...) Am I correct?

The organisation is constantly moving through time, and the external environment, internal environment and the issues the organisation faces change. Strategy is really the actions the

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